Marketing of Hospitality Services
eBook - PDF

Marketing of Hospitality Services

  1. 277 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Marketing of Hospitality Services

Book details
Table of contents
Citations

About This Book

This introductory textbook shows you how to apply the principlesof marketing within the hospitality industry. The book empowersthe hospitality education sector on the subject of salesand marketing of hospitality products and services. Covering abroad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideallydesigned for students, academics, practitioners, and professionalsseeking information on this topic.

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Yes, you can access Marketing of Hospitality Services by Abhishek Singh in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Society Publishing
Year
2019
ISBN
9781774070116
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. Half Title Page
  3. Title Page
  4. Copyright Page
  5. About the Author
  6. Table of Contents
  7. List of Figures
  8. List of Tables
  9. Preface
  10. Chapter 1 Introduction: Online Marketing of Hospitality Services
  11. Chapter 2 Hospitality Industry
  12. Chapter 3 Basic Concepts in Marketing Management
  13. Chapter 4 Productivity In The Hotel Industry
  14. Chapter 5 Marketing Mix
  15. Chapter 6 Market Segmentation
  16. Chapter 7 The Marketing Environment
  17. Chapter 8 Consumer Behavior Theory
  18. Chapter 9 Service Marketing
  19. Chapter 10 Marketing Management: Trends In Tourism And Hospitality Industry
  20. References
  21. Index