Data Driven Marketing
eBook - PDF

Data Driven Marketing

  1. 230 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Data Driven Marketing

Book details
Table of contents
Citations

About This Book

Data Driven Marketing examines various aspects of marketingusing data including brief comparison of historical marketingpractices and prevalent marketing practices. It starts with overviewof importance of data driven marketing approaches and usageof analytics in marketing. It includes measurement of brandassets and marketing decisions. Provides the reader with insightsinto the development of data driven marketing strategies, so asto make marketing process efficient and understand the gaps.

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Yes, you can access Data Driven Marketing by Nelly Botezatu in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Society Publishing
Year
2019
ISBN
9781774070307
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. Half Title Page
  3. Title Page
  4. Copyright Page
  5. Acknowledgments
  6. About The Author
  7. Table of Contents
  8. List of Figures
  9. List of Tables
  10. Preface
  11. Chapter 1 Marketing: Then and Now
  12. Chapter 2 The Importance of Making Data-Driven Marketing Decisions
  13. Chapter 3 Marketing Analytics Toolbox: Where to Start
  14. Chapter 4 Measuring Brand Assets
  15. Chapter 5 Financial Metrics for Marketing Managers
  16. Chapter 6 Estimating Customer Lifetime Value: Are All Customers Equal?
  17. Chapter 7 Regression Basics for Marketing Managers
  18. Chapter 8 Data-Driven Digital Marketing
  19. Bibliography
  20. Index