- English
- ePUB (mobile friendly)
- Available on iOS & Android
Instagram For Business For Dummies
About This Book
Put your best brand story in front of 1+ billion users!
One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business toolsâincluding shoppable posts, devoted business profiles, and advanced analyticsâand you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.
The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.
- Set up your account, profile, and analytics
- Upload content and get smart with IG Stories and live video
- Build and target paid advertising
- Master the art of the hashtag
Whatever your current Instagram skill-level, there's always somewhere new to take you're the story of your businessâand there's no better way to begin a gripping new chapter in that story than with this book.
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Table of contents
- Cover
- Title Page
- Table of Contents
- Introduction
- Part 1: Creating Your Profile
- Part 2: Creating Your Narrative
- Part 3: Interacting with Others
- Part 4: Extending Your Reach with Ads
- Part 5: Using Instagram Stories as Another Avenue
- Part 6: Creating Content on IGTV
- Part 7: Why Isn't This Working?
- Part 8: The Part of Tens
- Index
- About the Authors
- Connect with Dummies
- End User License Agreement