"… thought provoking, beautiful, and superbly created."—Paula Scher, Partner, Pentagram
"Insightful and accessible, Sean Adams tackles design from every angle and every medium."—Jennifer Morla, President and Creative Director, Morla Design
AIGA medalist and former AIGA National President Sean Adams visually explores design principles and theory that affect the way we think and how we behave.
Design is everywhere. It's visceral. It's intellectual. It's emotional. While we often discuss the aesthetics of design, we don't always dig deeper into the ways design can overtly, or covertly, influence how we feel and act.
In How Design Makes Us Think, AIGA award-winning graphic designer Sean Adams walks us through the power of design to attract attention and convey meaning. Through hundreds of examples across design principles, from graphic design to industrial design to architecture, Adams illustrates how design can inspire, provoke, amuse, anger, or reassure us, or subtly or consciously influence our thoughts and behavior.
The book also delves into the sociological, psychological, and historical reasons for our responses to design, offering practitioners and clients alike a new appreciation of their responsibility to create design with the best intentions. How Design Makes Us Think is an essential read for designers, educators, advertisers, psychology enthusiasts, marketing professionals, and anyone who wants to understand how the design around us makes us think, feel, and do things.
- 256 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
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Information
Topic
DesignSubtopic
GrafikdesignTable of contents
- Cover
- Title
- Copyright
- Contents
- Introduction
- Seduction
- Efficiency
- Love
- Humor
- Intelligence
- Elegance
- Pride
- Innovation
- Innocence
- Nostalgia
- Anger
- Pleasure
- Honesty
- Contributors
- Illustration Credits
- Acknowledgments
- Colophon
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Yes, you can access How Design Makes Us Think by Sean Adams in PDF and/or ePUB format, as well as other popular books in Design & Grafikdesign. We have over one million books available in our catalogue for you to explore.