Color Harmony: Logos
eBook - PDF

Color Harmony: Logos

More Than 1,000 Color Ways for Logos that Work

  1. 160 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Color Harmony: Logos

More Than 1,000 Color Ways for Logos that Work

Book details
Table of contents
Citations

About This Book

Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define all the collateral materials that will follow. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and a color advice, anyone can make a strong choice.

Color Harmony: Logos opens with a discussion on how to choose color(s) for logos and follows with a number of case studies on logos where color is a dominate factor such as those for H & R Block, Kodak, and Coca-Cola.

Then, it takes the 26 adjectives from one of the series' predecessors, Complete Color Harmony, and shows one logo for each adjective in 60 different color combinations. The result: 1, 560 logo variations that illustrate how colors are used.

In all, the book is a powerful demonstration of the power of color and its ability to impact a message.

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Yes, you can access Color Harmony: Logos by Christopher Simmons in PDF and/or ePUB format, as well as other popular books in Design & Design General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Rockport Publishers
Year
2006
ISBN
9781610601658
Topic
Design
Subtopic
Design General

Table of contents

  1. Cover
  2. Title
  3. CONTENTS
  4. The essence of color
  5. The character of color
  6. The making of color