- 192 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About This Book
The nuts and bolts of effective logo design.
The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart.
This book focuses on creating logos, while others in the series dissect brochures, packaging, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
Frequently asked questions
Information
CONTRIBUTORS
USA
www.athreedesign.com
Art Director: Alan Altman
Designer: Amanda Altman
Client: Evolution Records
Art Director: Alan Altman
Designer: Amanda Altman
Client: Goodys Paint Company
Art Director: Alan Altman
Designer: Amanda Altman
Client: Hot SakƩ Creative
Page 155
Art Director: Gretchen
Westbrock
Designer: Gretchen Westbrock
Client: Mendota Homes
USA
www.adsoka.com
USA
www.aijalon.net
Art Director: Lance Ford
Designer: Jill Andreasen
Client: Guinco
Art Director: Lance Ford
Designer: Lance Ford
Client: Lincoln Parks and Rec
Foundation
USA
www.alphabetarm.com
Art Director: Aaron Belyea
Designer: Dave Wall
Client: Brian Appel/The Boston
Phoenix
Art Director: Aaron Belyea
Designer: Aaron Belyea
Client: Charles Esdaile
Art Director: Aaron Belyea
Designer: Aaron Belyea
Client: Kay Hanley and Michelle
Lewis
Art Director: Aaron Belyea
Designer: Ryan Frease
Client: Jdub Records
Page 173
Art Director: Noah Scalin
Designer: Noah Scalin
Client: Post Punk Kitchen
USA
www.alrdesign.com
Page 177
Art Director: Andrei Polessi
Designer: Andrei Polessi
Client: Casa dos EspĆritos
Editora
Brazil
www.grafikz.com
Turkey
www.aysecelemdesign.com
Art Director: Ayse Ƨelem
Designer: Ayse Ƨelem
Client: Happy Capitalist
Art Director: Ayse Ƨelem
Designer: Ayse Ƨelem
Client: KapsĆ¼l Photography
Page 24
Art Director: Saul Bass
Client: AT&T
Page 183
Art Director: Duane King
Designer: Duane King
Client: Cardrageous
USA
www.bbdk.com
Page 176
Art Director: Chris Bohnsack
Designer: Chris Bohnsack
Client: The Phoenix Symphony,
Le Masquerade Ball
USA
www.bohnsackdesign.com
Page 167
Art Director: SiniŔa Sudar
Designer: SiniŔa Sudar
Client: Livada
Croatia
www.brandoctor.com
USA
www.capsule.us
Art Director: Brian Adducci
Designer: Dan Baggenstoss
Client: Animal Adventure
Art Director: Brian Adducci
Designer: Heather Weiss
Client: Awesome Women
Art Director: Brian Adducci
Designer: Brian Adducci
Client: Buck ānā Jims
Art Director: Brian Adducci
Designer: Dan Baggenstoss
Client: Burlwood Financial
Group, Inc.
Art Director: Brian Adducci
Designer: Brian Adducci
Client: Cerenity
Art Director: Brian Adducci
Designer: Brian Adducci
Client: Compass Marketing
Art Director: Brian Adducci
Designer: Dan Baggenstoss
Client: Compellent
Art Director: Brian Adducci
Designer: Brian Adducci
Client: Downtowner Woodfire
Grille
Art Director: Brian Adducci
Designer: Brian Adducci
Client: Experience Engineering
Art Director: Brian Adducci
Designer: Greg Brose
Client: Fox River Mills, Inc.
Art Director: Brian Adducci
Designer: Greg Brose
Client: Fresh Energy
Art Director: Brian Adducci
Designer: Dan Baggenstoss
Client: Gatorback
Art Director: Brian Adducci
Designer: Brian Adducci
Client: Gear6
Art Director: Brian Adducci
Designer: Anchalee
Chambundabongse
Client: Goodnight Moon
Art Director: Brian Adducci
Designer: Greg Brose
Client: Handi Medical
Art Director: Brian Adducci
Designer: Brian Adducci
Client: Jackal Open
Art Director: Brian Adducci
Designers: Greg Brose, Brian
Adducci
Client: Lund Food Holdings
Art Director: Brian Adducci
Designer: Greg Brose
Client: Myth Night Club
Art Director: Brian Adducci
Designer: Brian Adducci
Client: Old Nassau Imports
Art Director: Brian Adducci
Designer: Dan Baggenstoss
Client: Paladin
Art Director: Brian Adducci
Designer: Brian Adducci
Client: PrairieStone Pharmacy
Art Director: Brian Adducci
Designer: Greg Brose
Client: The Push Institute
Art Director: Brian Adducci
Designer: Dan Bagge...
Table of contents
- Cover
- Title Page
- Contents
- Introduction
- Planning
- Creating
- Implementing
- Case Studies
- Logo Gallery
- Contributors
- About Capsule
- Copyright Page