Marketing Green Buildings
eBook - PDF

Marketing Green Buildings

Guide for Engineering, Construction and Architecture

  1. 176 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Marketing Green Buildings

Guide for Engineering, Construction and Architecture

Book details
Table of contents
Citations

About This Book

Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEEDÂŽ in green building projects.

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Yes, you can access Marketing Green Buildings by Jerry Yudelson in PDF and/or ePUB format, as well as other popular books in Business & Sales. We have over one million books available in our catalogue for you to explore.

Information

Publisher
River Publishers
Year
2020
ISBN
9788770222556
Edition
1
Topic
Business
Subtopic
Sales
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Table of Contents
  6. Acknowledgements
  7. How to Read This Book
  8. 1. Introduction
  9. 2. Today’s Green Building Market
  10. 3. Industry Growth to Date
  11. 4. Forecasting Demand for Green Buildings
  12. 5. The Business Case for Green Buildings
  13. 6. Experiences of Green Marketing
  14. 7. Vertical Markets for Green Buildings
  15. 8. Demand for Green Building Measures
  16. 9. Understanding Marketing Strategies
  17. 10. Understanding Segmentation, Targeting, Positioning and Differentiation
  18. 11. Selling Green Buildings
  19. 12. Marketing Green Developments
  20. 13. Looking to the Future: Sustainable Engineering Design
  21. 14. Marketing Services for LEED-EB Projects
  22. 15. Marketing Services for LEED-CI Projects
  23. 16. Marketing Services for Future LEED Products
  24. 17. The Role of the Professional Engineer in Energy StarÂŽ
  25. 18. Forecasts of Demand for LEED Projects
  26. 19. The People Problem in Marketing Professional Services
  27. Appendix
  28. Index