Sold On Purpose
eBook - ePub

Sold On Purpose

Marketing to The Conscious Consumer

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Sold On Purpose

Marketing to The Conscious Consumer

Book details
Table of contents
Citations

About This Book

“HOTTEST. COOLEST. BIGGEST. NEWEST.” These are the buzzwords that shaped and ‘Yell and Sell’ ad campaigns of the 21 st century. But now the game has changed. Today’s modern consumers are fed up with the advertising gimmicks of the past. They are longing for deeper, more authentic connections with brands. These audiences are seeking brands with a higher purpose in the world. Brands that actually make a difference. As this conscious consumerism movement continues to make its way into a mainstream marketplace, brands must find a way to communicate their higher purpose in order to truly thrive. “Today’s conscious consumers want brands that have values and purpose, not just products and service.” Sold On Purpose is a comprehensive guide for savvy marketers who want to create meaningful, long-term relationships with their customers through shared values and a unique brand purpose. It provides several case studies on brands who have created meaningful purpose stories and won the hearts of consumers, as well as brands who missed the mark and a breakdown of what went wrong.You will learn how to create a unique brand narrative that tells not just what you do, but why you do it.

Written bythree-time Emmy award-winning director and millennial entrepreneur, Tim Moore, Sold on Purpose shows a clear look into the purpose-driven marketplace of tomorrow and how to prepare for it today.

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Information

Publisher
Tim Moore
Year
2019
ISBN
9780578544762
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Table of Contents
  6. Preface: The Feelings in a Box
  7. Introduction
  8. Chapter 1: The Purpose-Told Story
  9. Chapter 2: Our Biological Need for Purpose – How Humanity’s Innate Desire for Meaning Drives Decision-Making
  10. Chapter 3: The Age of Purpose
  11. Chapter 4: Finding Brand Purpose
  12. Chapter 5: An Epic Quest: The Structure of the Purpose-Told Story
  13. Chapter 6: Won on Passion
  14. Chapter 7: The Moral Dilemma
  15. Chapter 8: Humility is the New Vanity
  16. Chapter 9: The Client is Always the Audience: Making Content for the Audience, Not the Brand
  17. Chapter 10: Living Your Story – How to Show Your Values and Prove Your Purpose
  18. Purpose Story Worksheet
  19. About the Author
  20. Glossary