Market-Led Strategic Change
eBook - ePub

Market-Led Strategic Change

Transforming the process of going to market

Nigel F. Piercy

  1. 584 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Market-Led Strategic Change

Transforming the process of going to market

Nigel F. Piercy

Book details
Table of contents
Citations

About This Book

Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy.

This much-anticipated new edition has been carefully updated, now with Nigel Piercy's unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy's insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions.

If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.

Frequently asked questions

How do I cancel my subscription?
Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.
Can/how do I download books?
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
What is the difference between the pricing plans?
Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.
What is Perlego?
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Do you support text-to-speech?
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Is Market-Led Strategic Change an online PDF/ePUB?
Yes, you can access Market-Led Strategic Change by Nigel F. Piercy in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2016
ISBN
9781135050238
Edition
5
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. List of figures
  6. List of photos
  7. List of tables
  8. Preface to the fifth edition
  9. Acknowledgments
  10. About the author
  11. What the experts said about Market-Led Strategic Change
  12. Part I Everything has changed, but everything is the same . . .
  13. Part II Developing value-based strategy
  14. Part III Processes for managing strategic transformation
  15. Index
Citation styles for Market-Led Strategic Change

APA 6 Citation

Piercy, N. (2016). Market-Led Strategic Change (5th ed.). Taylor and Francis. Retrieved from https://www.perlego.com/book/2192886/marketled-strategic-change-transforming-the-process-of-going-to-market-pdf (Original work published 2016)

Chicago Citation

Piercy, Nigel. (2016) 2016. Market-Led Strategic Change. 5th ed. Taylor and Francis. https://www.perlego.com/book/2192886/marketled-strategic-change-transforming-the-process-of-going-to-market-pdf.

Harvard Citation

Piercy, N. (2016) Market-Led Strategic Change. 5th edn. Taylor and Francis. Available at: https://www.perlego.com/book/2192886/marketled-strategic-change-transforming-the-process-of-going-to-market-pdf (Accessed: 15 October 2022).

MLA 7 Citation

Piercy, Nigel. Market-Led Strategic Change. 5th ed. Taylor and Francis, 2016. Web. 15 Oct. 2022.