Lots of interesting case studies, examples and illustrations to make sure students gain a deep understanding of curriculum content.Uses accessible language, mind maps, tables and bulleted lists to help students study and remember.N4 includes a mock exam paper to help students achieve exam success.
- 170 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
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Information
Table of contents
- Front Cover
- Title Page
- Imprint Page
- Contents
- Module 1: Fundamental principles of marketing
- Module 2: The marketing environment
- Module 3: The South African consumer market
- Module 4: Market segmentation and positioning
- Module 5: Marketing information and marketing research
- Module 6: Possible examination questions; answers; and subject discussion guide
- Bibliography
- Glossary
- Sample examination paper
- Back Cover
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Yes, you can access Marketing Management N4 SB by CH Esterhuyse R van der Merwe in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over 1.5 million books available in our catalogue for you to explore.