Persuasion in Public Discourse : Cognitive and functional perspectives (Volume 79)
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Persuasion in Public Discourse : Cognitive and functional perspectives (Volume 79)

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eBook - PDF

Persuasion in Public Discourse : Cognitive and functional perspectives (Volume 79)

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Table of contents
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About This Book

This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.

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Yes, you can access Persuasion in Public Discourse : Cognitive and functional perspectives (Volume 79) by Jana Pelclová, Wei-lun Lu in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Linguistics. We have over one million books available in our catalogue for you to explore.

Information

Publisher
John Benjamins Publishing Company
Year
2018
ISBN
9789027263599
Topic
Languages & Linguistics
Subtopic
Linguistics
Index
Languages & Linguistics

Table of contents

  1. Persuasion in Public Discourse
  2. Editorial page
  3. Title page
  4. LCC data
  5. Table of contents
  6. Persuasion across times, domains and modalities: Theoretical considerations and emerging themes
  7. Part I. Persuasion from a historical perspective
  8. Chapter 1. Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries
  9. Chapter 2. Construction of the speaker’s persuasive image in public discourse: Classical rhetoric revisited
  10. Part II. Persuasion in political discourse
  11. Chapter 3. Metaphor as a (de-)legitimizing strategy in leadership discourse: The language of crisis in Winston Churchill’s Cold War speeches
  12. Chapter 4. Fictionalizing scenarios in political discourse: Catalan self-determination
  13. Chapter 5. “The end is near”: Negative attitude and fear in political discourse
  14. Part III. Persuasion in social context
  15. Chapter 6. Reframing as a persuasive device in public speech: Beyond globalized biodiversity
  16. Chapter 7. Dissuasion by characterization: The “poisoning” of an heroic analogy in Russian public discourse
  17. Part IV. Persuasion in marketing
  18. Chapter 8. Saving face online: Institutional responses to negative customer reviews on TripAdvisor
  19. Chapter 9. Constructing the ideal organization: Metaphor in higher education brand communication
  20. Part V. Persuasion in academic discourse
  21. Chapter 10. Persuasion in academic discourse: Cross-cultural variation in Anglophone and Czech academic book reviews
  22. Chapter 11. Promotional strategies in academic writing: Statements of contribution in Spanish and ELF research articles
  23. Part VI. Persuasion from multimodal perspectives
  24. Chapter 12. Iconicity in independent noun phrases in print advertising: A multimodal perspective
  25. Chapter 13. Persuasion in musical multimedia: A conceptual blending theory approach
  26. Subject index
  27. Name index