The Google Adsense Handbook

The introductory guide to the web's most famous and popular advertising programme: the basics and key points to know

Stefano Calicchio

• Publisher: Stefano Calicchio
• Year: 2021
• ISBN:
  9791220275965
• Topic: Business
• Subtopic: Business General
• Index: Business

Earning money with Adsense is easy, but only if you know how. Adsense can really be the perfect way to get the income everyone has always dreamed of. Running an adsense account is simple and with time can become very profitable. It does not require you to keep hours and does not expose you to orders from a manager. You can monetise your website or blog from anywhere in the world, at any time of the day, building the lifestyle you really deserve. To succeed, however, it is not enough to improvise. You need to study and apply the techniques outlined in this guide on an ongoing basis, delving deeper into the web and keeping up to date with the latest developments in the field. Thanks to this practical step-by-step manual you can finally unleash your economic potential on the web.

Adsense for web domains

Adsense for domains is a real innovation for those who own untapped domains and want to look for extra income opportunities. Until recently, anyone wishing to take advantage of this opportunity would have had to rely on a competitor of Adsense, with the associated consequences in terms of payments and potential earnings.

For a long time now, Google's advertising programme has also activated this important way of digital monetisation, and it is now possible to earn money with one's own unused domains.

The way it works is quite simple: when a web surfer types the unused web domain into his address bar, a page containing advertising suggestions can be displayed instead of the classic blank page or site not found.

As in traditional ads, your earnings are accounted for as soon as the visitor interacts with the proposed advertisements, ending up on the advertiser's site.

If you wish, adsense allows you to customise every detail of the page that will appear on the parked domain, such as the colour of the titles, text and links.

Obviously there are certain rules to be respected when using this particular type of ad. In particular, the URL of the domains submitted to the AdSense programme for domains cannot contain certain types of terms. What follows is a list of the things that are prohibited directly from the Adsense rules. The terms that make up the URL cannot contain or be related to:

• Pornographic terms or terms intended for an adult audience, including but not limited to terms referring to or suggesting nudity, partial nudity, images of sex or sexual acts, vulgar or irreverent language or images.
• Violent language, racial intolerance or other forms of incitement to hatred towards individuals, groups or organisations.
• ...

Table of contents

• Cover
• THE GOOGLE ADSENSE HANDBOOK
• Table of contents
• Introduction
• What is Google Adsense
• Google Business and the Adsense mechanism
• Why choose Google Adsense
• How to register for the Adsense programme
• We create advertisements
• How to get the Adsense code
• How to integrate the Adsense code
• Types of Adsense ads
• Ads for content
• Illustrated advertisements
• Filtering textual ads
• Link sets
• Adsense for web domains
• Adsense for research
• Adsense for feeds
• Adsense for mobiles
• Other ways of displaying ads
• How to best integrate adsense
• Camouflaging adsense while respecting the rules
• Adsense ad rotation
• The secret of the Adsense masters: keyword marketing
• The perfect content for Adsense
• Getting traffic: Seo techniques for Adsense
• Tips for increasing traffic
• Adsense arbitrage
• Timing for results with Adsense
• Quantifying the income of your site
• What you can't do in Adsense
• The Adsense preview tool
• Administering the account: payments
• Adsense data reporting and analysis
• Avoiding the generation of fraudulent clicks
• Adsense and the crisis
• Conclusion