eBook - ePub
The Google Adwords handbook
The definitive guide to the world's most immediate and effective Pay Per Click programme
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- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Google Adwords handbook
The definitive guide to the world's most immediate and effective Pay Per Click programme
Book details
Table of contents
Citations
About This Book
Discover now the secrets of the world's most famous advertising programme and find the customers you are looking for thanks to a simple and practical manual. This Adwords guide will allow you to quickly learn all the best operating strategies to reach your audience even if you don't have a large advertising budget. Never in the history of marketing has it been possible to reach hundreds of millions of customers in such a short space of time. If you know the right strategies, Adwords allows you to place a business at the top of Google searches within minutes of opening an account. To learn how this system works, you don't need to spend hundreds of euros, just read this guide and apply the operating principles.
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Yes, you can access The Google Adwords handbook by Stefano Calicchio in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- THE GOOGLE ADWORDS HANDBOOK
- Table of contents
- Introduction
- Google Adwords, this unknown
- The advantages of Google Awords
- Adwords and Search Engine Marketing
- Opening an account in Adwords
- Providing billing data
- A general overview of Adwords
- The CTR: the pillar of the system
- The CPC and the conversion rate
- Adwords circuits
- The beginner's version of Adwords
- Creating a campaign in Adwords
- Edit an active campaign
- Advanced demographic settings
- Position and distribution preferences
- The temporal planning of the campaign
- Choosing Keywords
- Generic matching keywords
- Phrase-matched keywords
- Exactly matched keywords
- Key words with reverse correspondence
- The secret of the perfect list
- The keyword tool
- Other tools offered by Google
- Making changes to keywords
- Keyword Marketing Strategies
- Keyword and market research
- Creating text ads
- Writing text ads that work
- The secret to drastically reducing CPC
- Rules for drafting advertisements
- The creation of illustrated advertisements
- Creating video ads
- Creating local ads
- The perfect location for your ads
- The Google quality score
- Creating campaign reports
- The magic of landing pages
- Web Analytics strategies
- Conclusions