Towards Sustainable Innovation : A five step approach to sustainable change
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Towards Sustainable Innovation : A five step approach to sustainable change
About This Book
With sustainability having gained a lot of momentum over the last years and companies implementing strategies to create corporate sustainability, there are lots of opportunities for innovation. Thus, the two concepts of sustainability and innovation should not be considered separately â they are closely interlinked with one another. The main goal of sustainable innovation is to develop new products and technologies that have a positive impact on the company's triple-bottom-line. To meet this aim, they have to be ecologically and economically beneficial as well as socially balanced.In order to help companies to improve their sustainable innovation process practically, this book is structured into five possible phases of a sustainable innovation process: -Awareness of a sustainability problem-Identification & Definition of the problem-Ideation & Evaluation of the solutions-Testing & Enrichment of the solutions-Implementation of the solutions & Green Marketing
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Table of contents
- Cover
- Half Title
- About the contributors
- Title Page
- Copyright
- Table of contents
- Introduction
- Chapter 1: Introduction to the concept of sustainability
- Chapter 2: Corporate Sustainability
- Chapter 3: What is innovation?
- Chapter 4: Systematic Innovation
- Chapter 5: Entrepreneurial Management
- Chapter 6: Innovation Strategies
- Chapter 7: Fostering Innovation
- Chapter 8: The Birth of the iPod
- Chapter 9: Identification of sustainability issues
- Chapter 10: Introduction to customer insight
- Chapter 11: Ideation
- Chapter 12: Idea evaluation
- Chapter 13: Social and environmental management
- Chapter 14: Cradle to Cradle
- Chapter 15: Introduction to green marketing
- References
- Glossary