Change from the Inside Out

Making You, Your Team, and Your Organization Change-Capable

Erika Andersen

• Publisher: Berrett-Koehler Publishers
• Year: 2021
• ISBN:
  9781523000418
• Edition: 1
• Topic: Business
• Subtopic: Organisational Development
• Index: Business

Change initiatives fail because humans are hardwired to resist them. This book offers a straightforward process for overcoming that resistance and building support for change from the ground up. Erika Andersen says resistance to change is a biological imperative. All living things seek stability and consistency to conserve energy—it's called homeostasis. This is why so many change initiatives fail: we have to overcome this instinctive resistance by winning people over as individuals first. Incorporating a fictional story of a jewelry business changing generational hands, Andersen lays out a five-step process that addresses the human side of change: Step 1—Clarify the change and why it's needed: Ensure that everyone understands for themselves the benefits and purpose.
Step 2—Envision the future state: Create a shared picture of how everyone fits into the post-change world.
Step 3—Build the change: Bring together a change team that engages key stakeholders.
Step 4—Lead the transition: Build a transition plan that accounts for the human side of the change.
Step 5—Keep the change going: Make the organization permanently more capable of change. With engaging opportunities to self-reflect and try out the ideas and practices throughout, this book is a practical guide to thriving in this era of nonstop change.

INDEX

• Adopting change, approaches to, 54
• Aliya (VP of marketing), 146, 165, 208, 212, 217–218
• Amazon, 135
• Amber (GM of Poughkeepsie store), 89, 92, 116
• AOL–Time Warner merger, 50
• Assessing organizational readiness for change (Step 3, Goal 4), 79–80, 171–173

• Baseline, setting a, 131
• Beginnings. See Clarify key endings and beginnings for those affected
• Behaviors, new. See New behaviors
• Being Strategic: Plan for Success, Out-Think Your Competitors, Stay Ahead of Change (Andersen), 38, 41, 231n23, 232n24
• Borders Group, 135
• Brainstorming, 197
  • “boil down” your brainstorm, 106–107
  • the risks of making the change, 106
• Brainstorming risks, 109
• Bridges, William, 180–181, 231n21, 232n31
• Buddy up (engaging stakeholders), 159–160
• Build the change (Step 3), 76–80, 174, 175. See also specific topics
  • building past the first meeting, 143–145
• Burns, Robert, 233n32

• Cable television (companies), 4–6
• Carla (Jade Marandaz’s daughter), 34–35
• Carleton, R. Nicholas, 230n10
• Carolyn (general manager [GM]), 89, 146, 166, 208
• Cashman, Kevin, 139, 232n27
• Celebrate success (chan...

Table of contents

• Cover
• Title Page
• Copyright Page
• Dedication
• Preface
• One. How Change Has Changed
• Two. We Prefer Stability
• Three. Let the Rewiring Begin
• Four. Changing on Three Levels
• Five. The Five-Step Change Model
• Six. Start at the Beginning
• Seven. What Change Will Bring
• Eight. The Heart of the Effort
• Nine. Engaging the Whole Organization
• Ten. To the Future
• Eleven. On Becoming Change-Capable
• Notes
• Acknowledgments
• Index
• About the Author
• About Proteus