Co-creation is fast becoming a buzz word in tourism. Traditional approaches to value creation in tourism suggest that operators and suppliers produce goods and services which are consumed by tourists. The value produced is usually measured in economic terms. Co-creation challenges these assumptions, arguing that tourism producers and consumers co-create value together and that this value is more diverse than just economic value. Technologies underpinning social media, ratings and review tools and e-commerce are facilitating the creation of diverse values, and have been responsible for driving innovation in, for example, new business models such as the collaborative economy. Social, environmental, emotional, reputational and other kinds of value may also be produced, and a wide range of stakeholders, not just producers or consumers, might also benefit from the value co-creation process.

This edited volume seeks to go beyond the dominant business/management/marketing perspectives that focus on the co-creation of market value and innovation, to excavate complex and critical episodes of co-creation in tourism. By engaging authors from both the academy and beyond, it explores the rich historical linage of co-creation and its contemporary practices.

The chapters in this book were originally published in Tourism Recreation Research.

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Yes, you can access Critical Issues in Tourism Co-Creation by Giang Thi Phi, Dianne Dredge, Giang Thi Phi, Dianne Dredge in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Marketing internacional. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Routledge

Year

2021

ISBN

9781000404012

Edition

Topic

Negocios y empresa

Subtopic

Marketing internacional

Cover
Half Title
Title Page
Copyright Page
Contents
Citation Information
Notes on Contributors
Introduction: Critical issues in tourism co-creation
1 Collaborative tourism-making: an interdisciplinary review of co-creation and a future research agenda
2 Wildlife tourism through the co-creation lens
3 Co-creating knowledge in tourism research using the Ketso method
4 Co-creating an integrated curriculum alongside community partners: a creative analytic approach
5 Student living labs as innovation arenas for sustainable tourism
6 ‘Dig where you stand’: values-based co-creation through improvisation
7 The co-creation of diverse values and paradigms in small values-based tourism firms
8 The changing face of the tour guide: one-way communicator to choreographer to co-creator of the tourist experience
Index