eBook - ePub
Get Your Black Belt in Marketing
81 Power Moves to Outperform, Outmaneuver, and Outsmart the Competition
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- 478 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Get Your Black Belt in Marketing
81 Power Moves to Outperform, Outmaneuver, and Outsmart the Competition
Book details
Table of contents
Citations
About This Book
Increase revenues quickly with the ideas in this international bestseller: "I love this book!" âJoe Girard Are you looking for proven revenue-generating strategies to grow your sales immediately? In Get Your Black Belt in Marketing, you'll learn eighty-one moves to cut through the marketing clutter. Covering such topics as building quality relationships; creating and working your database; the three ways to grow sales and the three types of customers; establishing a brand, and much more, these fast, effective moves can make you a master at marketing. "A must for anyone serious about succeeding in business." âJoe Girard, named "World's Greatest Salesman" by the Guinness Book of World Records
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Information
Table of contents
- Cover
- Title
- Copyright
- Dedication
- Contents
- The Black Belt Marketing Credos
- Acknowledgements
- Introduction
- Move 1 Understand marketing and know its purpose
- Move 2 Make sure youâve got the goods
- Move 3 Develop clients not customers
- Move 4 Build quality relationships as quickly as possible
- Move 5 Get externally focused
- Move 6 Get as much feedback as possible
- Move 7 Get testimonials
- Move 8 Never invest until you test
- Move 9 Always differentiate UVP vs USP
- Move 10 Use referrals
- Move 11 Itâs all about you, you, you
- Move 12 Hook up with good transmitters
- Move 13 Know the ultimate marketing success formula: M = M Ă M
- Move 14 Use powerful headlines
- Move 15 Set up an e-newsletter
- Move 16 Commit to a marketing function
- Move 17 Go cable, then go national
- Move 18 Master the greatest sales tool in the world
- Move 19 Get a database
- Move 20 Work your database
- Move 21 Simplify
- Move 22 Know the secret
- Move 23 Advertise effectively
- Move 24 Master the four moves to sales checkmate
- Move 25 Focus on value not need
- Move 26 Get a mentor
- Move 27 Use the Internet as your market research department
- Move 28 Marketing = Investment
- Move 29 Know that there are only three ways to grow sales
- Move 30 Become a master networker
- Move 31 Know how to calculate a marketing budget
- Move 32 Know the three types of customers
- Move 33 Let food sell for you
- Move 34 Focus on up-and-coming customers
- Move 35 Use TLC
- Move 36 Remember that two thirds of the money is on the back-end
- Move 37 Make the most of trade shows
- Move 38 Spend thirty minutes daily with yourself
- Move 39 Make the most of your sales materials
- Move 40 Use AIDA when communicating
- Move 41 Feed your mind daily
- Move 42 Create curiosity and uncertainty
- Move 43 Go direct and always get a response
- Move 44 Be an optimist and opportunist
- Move 45 Become an expert by writing a book
- Move 46 Focus on serving others
- Move 47 Go for unpaid advertising
- Move 48 Document everything
- Move 49 Do what you love
- Move 50 Remember, everything in marketing starts with a P
- Move 51 Get the team behind it
- Move 52 Capture those million dollar ideas
- Move 53 Marketing is a set of tools
- Move 54 Reach for the stars
- Move 55 Know what management is
- Move 56 Know that small things make a big difference
- Move 57 Make doing business with you fun and exciting
- Move 58 Make friends with strangers
- Move 59 Strengthen your marketing vocabulary
- Move 60 Know the 1 percent rule of direct marketing
- Move 61 Use questions to define the buying criteria
- Move 62 Maximize your purchasing power
- Move 63 Customer Service = Marketing + Product Development
- Move 64 Tell stories
- Move 65 Hire only the best
- Move 66 Anything you can do, I can do better
- Move 67 Repetition, repetition, repetition
- Move 68 Command and control
- Move 69 Outperform anyoneâs guarantees
- Move 70 Know that empathy sells
- Move 71 Surprise your customers
- Move 72 Be disciplined and systematic in your sales efforts
- Move 73 Turn life into a marketing university
- Move 74 Know the best form of marketing is the truth
- Move 75 Never stop marketing
- Move 76 Make the most of your Web site
- Move 77 Be or get a spokesperson
- Move 78 Give more than you expect to receive
- Move 79 The more you tell, the more you sell
- Move 80 Get the ultimate reward: A brand
- Move 81 Execute black belt style
- About the Author
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