PART ONE: BUSINESS EMPIRE
Investing
RESEARCHING INVESTMENTS
WHEN I BUY a stock, I think of it in terms of buying a whole company just as if I were buying a store down the street. If I were buying the store, Iād want to know all about it.
āForbes, November 1, 1969
LIMITING YOUR INVESTMENTS
IN THE INVESTMENT world, if you had a punch card when you got out of school, and there were only 20 punches on it, and when that was done, you were all done investing, youād make more money than having one with unlimited punches. Youād make sure you used them for the right things.
āUniversity of Notre Dame, spring 1991
INVESTMENT AND SPORTS
I CALL INVESTING the greatest business in the world, because you never have to swing. You stand at the plate, the pitcher throws you General Motors at 47! U.S. Steel at 39! And nobody calls a strike on you. Thereās no penalty except for the opportunity lost. All day you wait for the pitch you like; then when the fielders are asleep, you step up and hit it.
āForbes, November 1, 1974
TED WILLIAMS DESCRIBED in his book, The Science of Hitting, that the most important thingāfor a hitterāis to wait for the right pitch. And thatās exactly the philosophy I have about investing. Wait for the right pitch, and wait for the right deal. And it will come. Itās the key to investing.
āCBS News, February 8, 2012
GAMES ARE WON by players who focus on the playing fieldānot by those whose eyes are glued to the scoreboard. If you can enjoy Saturdays and Sundays without looking at stock prices, give it a try on weekdays.
āletter to Berkshire Hathaway shareholders, February 2014
DEGREE OF DIFFICULTY counts in the Olympics; it doesnāt count in business. You donāt get any extra points for the fact that somethingās very hard to do, so you might as well step over one-foot bars rather than try to jump over seven-foot bars.
āCNBC, October 18, 2010
THINKING ABOUT INVESTMENT
The best way to think about investments is to be in a room with no one else and to just think. If that doesnāt work, nothing else is going to work.
āUniversity of Florida, October 15, 1998
THE TEMPERAMENT OF AN INVESTOR
SUCCESS IN INVESTING doesnāt correlate with IQ once youāre above the level of 25. Once you have ordinary intelligence, what you need is the temperament to control the urges that get other people into trouble in investing.
āBusinessWeek, July 5, 1999
ORDINARY COMPETENCE, EXTRAORDINARY RESULTS
WHAT WE DO is not beyond anybody elseās competence. I feel the same way about managing that I do about investing: Itās just not necessary to do extraordinary things to get extraordinary results.
āFortune, April 11, 1988
STUDYING FINANCIAL DATA
If merely looking up past financial data would tell you what the future holds, the Forbes 400 would consist of librarians.
āletter to Berkshire Hathaway shareholders, February 2009
KNOW YOURSELF
The unsophisticated investor who is realistic about his shortcomings is likely to obtain better long-term results than the knowledgeable professional who is blind to even a single weakness.
āletter to Berkshire Hathaway shareholders, February 2014
THE SIMPLICITY OF INVESTMENT
DRAW A CIRCLE around the businesses you understand and then eliminate those that fail to qualify on the basis of value, good management, and limited exposure to hard times.
āForbes, November 1, 1974
I DONāT KNOW a thing now that I didnāt know at 19 when I read [Benjamin Grahamās The Intelligent Investor]. For eight years prior to that I was a chartist. I loved all that stuff. I had charts coming out my ears. Then, all of a sudden a fellow explains to me that you donāt need all that, just buy something for less than itās worth.
āUniversity of Notre Dame, spring 1991
I HAVE THIS complicated procedure I go through every morning, which is to look in the mirror and decide what Iām going to do. And I feel at that point, everybodyās had their say.
āThe Snowball, 2008
BEATING THE MARKET
THERE IS NO hunch or intuitiveness or anything of the sort. I mean, I try to sit down and figure out what the future economic prospects of a business are.
āUniversity of NebraskaāLincoln, October 10, 1994
HOW DO YOU beat Bobby Fischer? You play him at any game but chess. I try to stay in games where I have an edge.
āBusinessWeek, July 5, 1999
MOST PEOPLE CANāT do a couple percentage points better than the market. Iām telling people I still expect to do a little better than average, but nothing like Iāve done in the past. I wouldnāt be running it if I thought I would be doing just average. That may be what happens, and I know that I canāt do more than a couple points better than average. But itās better than most people do themselves. It may be better than I do.
āHaaretz, March 23, 2011
THE ADVANTAGE OF HAVING LESS MONEY
IF I WAS running $1 million today, or $10 million for that matter, Iād be fully invested. Anyone who says that size does not hurt investment performance is selling. The highest rates of return Iāve ever achieved were in the 1950s. I killed the Dow. You ought to see the numbers. But I was investing peanuts then. Itās a huge structural advantage not to have a lot of money. I think I could make you 50 percent a year on $1 million. No, I know I could. I guarantee that.
āBusinessWeek, July 5, 1999
IDEA QUOTA
MY IDEA QUOTA used to be like Niagara FallsāIād have many more than I could use. Now itās as if someone had dammed up the water and was letting it flow with an eyedropper.
āForbes, November 1, 1969
WHEN I GOT started, the bargains were flowing like the Johnstown Flood; by 1969 it was like a leaky toilet in Altoona.
āForbes, November 1, 1974
LONG-TERM INVESTMENT
I BELIEVE IN owning productive assets ā¦ whether itās farms, apartment houses, or businesses. And theyāll do very well over time, and sometimes one class is doing better than another. But if you own any of those things over the next 20 years in the United States, I think youāll do well.
āCNBC, November 14, 2011
WE DONāT WANT to own things where the world is going to change rapidly because I donāt think I can see change that well or any better than the next fellow. So, I really want something that I think is going to be quite stable, that has very good economics going for it.
āUniversity of NebraskaāLincoln, October 10, 1994
LONG-TERM INVESTMENT
The future is never clear; you pay a very high price in the stock market for a cheery consensus. Uncertainty actually is the friend of the buyer of long-term values.
āForbes, August 6, 1979
SPECULATION VS. INVESTMENT
THEREāS NOTHING IMMORAL or illegal or fattening about speculation, but it is an entirely different game to buy a lump of something and hope that somebody else pays you more for that lump two years from now than it is to buy something you expect to produce income for you over time. I bought a farm 30 years ago, not far from here. Iāve never had a quote on it since. What I do is I look at what it produces every year, and it produces a very satisfactory amount relative to what I paid for it.
āCNBC, March 2, 2011
INVESTING IN VALUE
IF YOU OWN a business, and you plow back a good portion of your earnings into building the business, youāre going to have something more valuable on average year after year. Now, sometimes the market reflects it and sometimes itās crashing for some other reason or whatever. But the stock market builds in value, underlying value, from year to year.
āBloomberg Markets, August 30, 2018
TALK YOURSELF DOWN
THE WHOLE MENTALITY of Wall Street is that if you buy somethingāeven if youāre going to buy more of it later on, or if the company is going to buy its own stock ināthe people seem to think that theyāre better off if it goes up the next day, or the next week, or the next month, and thatās why they talk about ātalking your book...