Advertising Headlines That Make You Rich

Create Winning Ads, Web Pages, Sales Letters and More

David Garfinkel

• Publisher: Morgan James Publishing
• Year: 2018
• ISBN:
  9781600370229
• Topic: Business
• Subtopic: Advertising
• Index: Business

From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it's a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad's profitability by two, three, even five times. Finally, here is the world's #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15, 000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! "David Garfinkel is the best copywriter I know." —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series

Chapter 1

Proven Headline: “Get Rid of Your Money Problems Once and for All”

VARIATIONS FOR SPECIFIC BUSINESSES
Financial Planners	Get Rid of Your Retirement Worries Once and for All
Dentists	Get Rid of That Toothache Once and for All
Headhunters	Get Rid of That Lousy Job Once and for All
Health Clubs	Get Rid of That Sluggish Feeling Once and for All
Caterers	Get Rid of Party Planning Woes Once and for All
Web Designers	Get Rid of Your Web Site Problems Once and for All
Beauty Salons	Get Rid of That Ugly Haircut Once and for All
Stop-Smoking Program	Get Rid of That Nasty Habit Once and for All
Razor Manufacturer	Get Rid of “Sloppy Shaves” Once and for All
Dry Cleaner	Get Rid of That Rumpled Look Once and for All

MORE VARIATIONS FOR SPECIFIC BUSINESSES
Computer Instructor	Get Rid of “Computer Phobia” Once and for All
Time Management Expert	Get Rid of that Feeling of Overwhelm Once and for All
Health Food Store	Get Rid of Foods That Are Bad for You Once and for All
Security System Installer	Get Rid of Those Sleepless Nights Once and for All

Hints About Using This Headline

It’s so effective because it forces readers to become acutely aware of a problem they have in the area you’ve identified. For example, anyone who has a toothache is probably somewhat aware of it. But the dentist headline (the second variation, Get Rid of That Toothache Once and for All) focuses a reader’s awareness of the toothache, and intensifies the pain. This will make the reader much more likely to pick up the phone and call the dentist who is mentioned in the copy of the ad, letter, email or Web page following the headline.

Some important information about all headlines: Headlines that work will either draw your reader’s attention to a pain they have or are likely to face, or a desire they have that is not fulfilled.

Either way — whether your readers are in pain or have an unfulfilled desire — this is a problem for them. Your headline gets the readers to expect that you will be able to solve their problem for them.

When you write copy after the headline, to get maximum advantage out of this (or any other) headline:

1. a)talk about the pain (or desire) you’ve just identify in the headline, and tell why it will only get worse if the reader doesn’t do something about it
2. b)prove why you can provide the solution to the problem — relief from pain, or fulfillment of the desire — if the reader will take the step of contacting you, and
3. c)directly invite the reader to contact you, and tell exactly how to do that.

How To Adapt This Headline To...

Table of contents

• Cover
• Title
• Copyright
• Table of Contents
• Note from the Author
• PART I 297 KILLER HEADLINES: Proven Headlines With Ready-To-Use Variations For Specific Businesses
• PART II The Magical Power of Headlines
• Conclusion: Your Next Step