Trust Funnel

Leverage Today's Online Currency to Grab Attention, Drive and Convert Traffic, and Live a Fabulous Wealthy Life

Brian G. Johnson

• Publisher: Morgan James Publishing
• Year: 2015
• ISBN:
  9781630472986
• Topic: Business
• Subtopic: Mentoring & Coaching
• Index: Business

The author of Tube Ritual shares his money-making Internet tactics: SEO, list building, persuasion, self-publishing video marketing, and more. Here is the true story of how Brian G. Johnson generated millions of dollars in revenue (and kept a pretty penny) by leveraging the big sites online such as YouTube, Facebook, Amazon, and his own marketing blog. Trust Funnel focuses on the most important elements found in highly successful online businesses, especially trust. Inspired by Zig Ziglar, Trust Funnel brings the human element to the forefront in an industry that often focuses on the mechanics of online sales and forgets that real people are behind every hit, sale, and opt-in.

CHAPTER 1

THE RABBIT HOLE AND THE RED PILL

Internet marketing is incredibly complex. Each and every day new opportunities, websites, software products, content delivery solutions, marketing strategies and tactics become available by leading experts in the industry. The sheer volume of content that’s being published to the Web in the form of tweets, posts, updates, videos, emails, and more is staggering.

In my opinion, this is one of the biggest fail points for so many struggling individuals, often leading to the “seven-minute syndrome,” which unfortunately stops many great people from ever achieving anything truly life changing.

The seven-minute syndrome robs people of reaching their full potential. The onset of this disease is so subtle that it’s hard to notice early on, yet after a period of time the disease sets in and almost always ends in failure, loss of confidence, and frustration. Those struck by it become unsure of what to do and/or how to do it.

Those with the ailment second-guess themselves, starting and stopping project after project but never reaching the end of anything and thus failing to ever create assets that can lead to the success they are after.

Those who have been afflicted by the seven-minute syndrome waste their days away with seemingly harmless tasks that never add up to anything, daily activities that might look something like this: Their day begins as they press the magical power-on button, and as waves of electricity course through their computer, they’re excited by the potential of what the day may bring. As their computer monitor lights up, they think, How about posting a cute picture of my puppy dog or cat to Facebook to wish all of my virtual friends a good day!

They grab their smartphone to take that cute picture of their puppy or cat, but after snapping a shot they realize the lighting is all wrong and so they move outside to take yet another picture. After the picture has been taken they think, It would look so much better on Facebook in a nice frame, and it also needs to be cropped to have the biggest impact.

With that, they open up software to crop the picture and also find and download a software app that will allow them to frame it. By this time they have wasted seven minutes of their day, seven minutes forever gone.

Next, they open up their email to find a message from the self-proclaimed president of Internet marketing, Mr. Frank Kern. Since Frank is el presidente, they feel compelled to read the message. Frank’s also a lot of fun!

Frank mentions a simple but incredibly powerful strategy for making money online, and they find themselves watching a very cool and highly produced video featuring clips of not only Bruce Lee but Keith Richards too. How could anyone not be drawn in?

By the end of the video, the afflicted individual has spent another seven minutes online (probably twenty, as Frank is really good at this marketing stuff). It’s time they will never get back, time that never ends in the creation of an asset.

Even worse, Frank inspires them with a new marketing idea, leaving them asking should I be doing that and if so, how?

Next they notice an email from a friend with an awesome viral video featuring “the greatest freak-out” ever. Another seemingly innocent seven minutes gone, never to be regained, never leading to anything worthwhile, and leaving the scoreboard to read a big fat “zero.”

This activity pattern often continues for weeks, months, and even years. As time passes, the afflicted individual begins to doubt themselves, wonders if anyone really makes money online, and becomes jaded and distrustful—especially of marketers selling “how to make money online.”

Where once they had a belief system that anything was possible and they could succeed, now it is replaced with the need to see proof of results, as skepticism and doubt begin to rule their lives.

CHOOSING THE RED PILL

Let’s stop and consider an alternative to the above scenario. What if success was not found in the latest $2,000 product being sold by a leading marketing guru but rather in how you spend the first two minutes in front of your computer each and every day?

What if the success answer was so simple it was actually hiding in plain sight right in front of you? What if I told you that very average people, with average intelligence, were achieving extraordinary results by simply identifying what it is they want and what they need to do to get it, and even better, what they absolutely must have to achieve their desired goals and dreams? And what if success was attainable by anybody regardless of race, religion, creed, social status, income, and knowledge of the Internet and marketing (or lack thereof)?

What if success really was that simple?

In the 1999 science fiction movie The Matrix, the human population is reduced to nothing more than mere batteries controlled and operated by robots that harvest the human race for their heat and energy output.

One of the leading characters, Morpheus, offers a young computer hacker by the name of Neo the choice of picking either a red pill or blue pill, adding, “You take the blue pill, the story ends, you wake up in your bed and you believe what you want to believe. You take the red pill, you stay in Wonderland and I show you how deep the rabbit hole goes. Remember, all I’m offering is the truth, nothing more.”

Neo takes the red pill and swallows it.

This scene is so incredibly powerful and represents that Neo, for the first time in his life, is in control of his own destiny. He wakes up and discovers he’s actually floating and being kept alive in a pool of what looks like Jell-O, with cables attached to his spine. His limbs are weak, and he strains to open his eyes as he’s never used them.

Neo learns that he has not been living on planet Earth as he thought but that he had been kept alive and living inside the Matrix, a prison created for his mind.

Up until this point in his life, Neo has never—not once—been in control and has simply been a pawn in Wonderland. He’s never made a conscious decision or created a plan of action allowing him to achieve anything truly rewarding.

Today so many people are drifting through life having never created their own plan of action, one designed to move them toward their dreams and goals doing the things that make them happy.

Rather, they simply drift from this to that, focusing on what’s immediately in front of them, doing various tasks and never stopping to identify if the tasks can help them achieve their overall dreams and ultimately make them happy.

Paulo Coelho wrote:

Esther asked why people are sad.

“That’s simple,” says the old man. “They are the prisoners of their personal history. Everyone believes that the main aim in life is to follow a plan. They never ask if that plan is theirs or if it was created by another person. They accumulate experiences, memories, things, other people’s ideas, and it is more than they can possibly cope with. And that is why they forget their dreams.”

Just as Neo lay still in that pool of Jell-O, never making one decision for himself but ultimately being fed by a computer program, so many people who want success with Internet marketing never really stop and assess the very best plan of action designed specifically for themselves which would allow them to achieve their dreams and goals.

It’s truly madness.

Instead they are drawn by bright shiny objects like moths to a flame. They are victims of the seven-minute syndrome simply because day to day they have no given purpose, or if they do it’s based on someone else’s plan for them.

No surprise then that so many folks start and stop projects and often never finish anything. They buy into a program, and once the excitement wears off—once the real work begins—they quit.

It was never really their plan of action to begin with.

The choice is yours.

Choose the blue pill and stay in Wonderland, being entertained in seven-minute increments, never making your own plan of action, which usually leads to little if anything worthwhile.

Or make a conscious decision right now to choose the red pill and craft a plan that will help you focus day to day in the coming weeks and months to create assets that will drive your business.

I can remember back in 2011, while speaking in Vegas in front of about one hundred people, and some of the folks in the audience giggled when I mentioned that I didn’t have a Twitter account. In fact, at the time I didn’t even really use Facebook or any social media sites. Yet I was standing onstage and had the success that so many wanted.

Even as I write this, in the fall of 2013, I still don’t use my Twitter account as I have yet to focus on it and prioritize it. However, the things I do use day to day push my business forward and have become powerful assets that I can leverage at any time.

These items include my mailing list. On any given day I can email my list and drive more than one thousand people to any offer, to any sales page, blog post, or Facebook update—that’s a true asset. Or I can upload a video to one of my YouTube channels with hundreds of subscribed users and get my message or offer in front of lots of eyeballs. Or I can post to my blog and leverage the trust and authority I’ve built up with Google to easily rank in the world’s number one search engine, again getting my message in front of lots of interested people.

Success Tip: Successful marketers march to the beat of their own drum; they break their own path and lead the way. They identify what they want, what they will need, and what they absolutely must have to achieve their desired goals. They have a vision of what their business or venture will look like in the future, and they focus and prioritize their daily actions, which allows them to move forward and get results.

“First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination.”

—Napoleon Hill

One of the things that has helped me achieve the success I enjoy is that I don’t move forward with something until the last project I started has become an asset, one that can be used to drive traffic or convert that traffic into money.

This book is structured to take you through these steps. First, you’ll launch your marketing website based on my SEO formula using WordPress. Once you’ve completed that task, you will have created an asset. Your site will have the ability to drive traffic from Google, and you’ll be able to push and convert traffic from other sources such as YouTube, Facebook, Amazon, and more.

DO I REALLY NEED TO CREATE A WEBSITE?

Note, as we move forward, I’ll use and interchange the terms website, marketing site, and marketing blog in the same manner. They all mean the same exact thing—a website that you control, one that is built with blog software (WordPress).

Allow me to ask you a simple question: How many high-level Internet marketers can you name that don’t have their own marketing blog? If you’re just getting started, you might not know a lot of big-name marketers and thus may not be qualified to answer that question.

Allow me to cut to the chase: Nearly everyone who is making signif...

Table of contents

• Cover
• Title Page
• Copyright Page
• Contents
• Acknowledgments
• Foreword
• Introduction: One-Click Cash Money
• Chapter 1 The Rabbit Hole and the Red Pill
• Chapter 2 Creating a Success Philosophy and Mindset
• Chapter 3 Secret Success Ingredients—Your Personal Brand
• Chapter 4 The Evolution of Google Rankings and the Trust Matrix
• Chapter 5 Choosing Your Niche Market
• Chapter 6 Pushbutton Trust and Traffic
• Chapter 7 Bones of the Brand and Blog
• Chapter 8 Experience-Based Solutions—The Blog Launch
• Chapter 9 12-Step Trust Funnel Ranking Formula
• Chapter 10 Value-Added Promotions and the Auto List Builder
• Chapter 11 Video Marketing and the Power of YouTube
• Chapter 12 Amazon Kindle: Instant Authority, Traffic, and Earnings
• Chapter 13 Leveraging Facebook and Other Social Sites
• Conclusion: The Wealth War Cry
• About author