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Construyendo Xperiencias
Customer Experience, la clave para generar rentabilidad y diferenciación
Rodrigo Fernández de Paredes Alegría
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- 299 pages
- Spanish
- PDF
- Available on iOS & Android
eBook - PDF
Construyendo Xperiencias
Customer Experience, la clave para generar rentabilidad y diferenciación
Rodrigo Fernández de Paredes Alegría
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About This Book
Este libro es una herramienta imprescindible para quienes quieren diseñar una estrategia de Customer Experience (CX) en sus organizaciones, ya que se trata de un manual practico que combina la investigacion y conceptos avanzados con experiencias reales. Muestra de manera sencilla y amigable los elementos a tomar en cuenta en la implementacion de la estrategia, desarrolando de manera didactica con diferentes ejemplos como el customer journey map y el service blueprint.Nos ofrece importantes claves y ejemplos para entender y analizar la rentabilidad de una estrategia de customer experience, siendo este un indicador de suma importancia en las tomas de decision empresarial.
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