References and Resources
Rather than using formal footnotes and distracting from the text of my book, I’ve attempted to incorporate as many sources as possible—books, publications, websites, and studies—into the main text. Below are the chapter-by-chapter references related to academic and scientific studies cited throughout this book, followed by suggested resources for further study.
Chapter One
Hoffman, David. Breakfast Cereal Gourmet. Kansas City, MO: Andrews McMeel Publishing, 2005.
Chapter Two
Ames, Lynne. “The View From Peekskill: Tending the Flame of a Motivator,” The New York Times, August 2, 1998.
Anderson, Chris. Free: The Future of a Radical Price, New York: Hyperion, 2009.
Byron, Ellen. “A Virtual View of the Store Aisle,” The Wall Street Journal, October 3, 2007.
Casimir, Jon. The Gruen Transfer, Lowfield Heath, UK: ABC Books, 2010.
Eden-Harris, Janet. “Study: Grocery Shopper Highly Susceptible to In-Store Marketing,” Retail Customer Experience, June 6, 2010, http://www.retailcustomerexperience.com/article/21794/Study-Grocery-shoppers-highly-susceptible-to-in-store-marketing.
Eisenberg, Lee. Shoptimism, New York: Free Press, 2009. Gallagher, Julie. “Food Lion Cameras Track Shoppers in Two Test Stores,” Supermarket News, March 23, 2010, http://supermarketnews.com/latest-news/food-lion-cameras-track-shoppers-two-test-stores.
Horovitz, Bruce. “Marketers Zooming In on Your Daily Routines,” USA Today, April 30, 2007, http://usatoday30.usatoday.com/educate/college/business/articles/20070506.htm.
Kozinets, Robert V. “Motivation Research.” In Wiley International Encyclopedia of Marketing, 1–8. Hoboken, NJ: Wiley, 2010.
Othmer, James P. Ad Land: Searching for the Meaning of Life on a Branded Planet, New York: Anchor Books, 2010.
Packard, Vance. The Hidden Persuaders, Brooklyn, NY: Ig Publishing, 2007.
Parker, George. The Ubiquitous Persuaders, North Charleston, SC: Booksurge, LLC, 2009.
Sheth, Jagdish and Naresh Malhotra. Wiley International Encyclopedia of Marketing, Wiley Publishing, 2010.
Tischler, Linda. “Every Move You Make,” FastCompany, December 19, 2007, http://www.fastcompany.com/48949/every-move-you-make.
Underhill, Paco. Why We Buy: The Science of Shopping, New York: Simon & Schuster, 2008.
Vaczek, David and Richard Sale. “100 Years of Promotion,” Promo, August 1, 1998, http://www.chiefmarketer.com/special-reports-chief-marketer/100-years-of-promotion-01081998.
Chapter Three
Ailawadi, Kusum L., Donald R. Lehmann, and Scott A. Neslin. “Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble’s Value Pricing Strategy,” Journal of Marketing 65, no. 1 (2001):44–61.
Avery, Rosemary J. and George W. Haynes. “Estimation of Consumer Savings From Coupon Redemption,” Journal of Managerial Issues 8, no. 4 (1996):405–424.
Berfield, Susan with Sapna Maheshwari. “JC Penney vs. The Bargain Hunters,” Bloomberg Businessweek, May 28–June 3, 2012.
Brady, Diane. “Ron Johnson on the Progress of His J.C. Penney Remake,” BusinessWeek, August 9, 2012, http://www.businessweek.com/articles/2012-08-09/ron-johnson-on-the-progress-of-his-j-dot-c-dot-penney-remake.
Brown, Charlie. “2012 Mid-Year Coupon Facts: Some CPG Marketers Hit the Brakes on Redemption, Giving Competitors an Opportunity,” The Coupon Sentinel: NCH Marketing Resource Center, Special Edition, http://www2.nchmarketing.com/ResourceCenter/assets/0/22/32/112/196/266/e16ff07bf40d4135b45e5ea72a13e8e9.pdf.
Clifford, Stephanie. “Knowing Cost, the Customer Sets the Price,” New York Times, March 27, 2012.
Conte, Christian. “Stein Mart Reducing Coupon Use, Lowering Prices,” Orlando Business Journal, March 8, 2012, http://www.bizjournals.com/orlando/news/2012/03/08/stein-mart-reducing-coupon-use.html.
D’Innocenzio, Anne. “JC Penney Reports Another Massive Loss in 4Q,” Yahoo! News, February 27, 2013, http://news.yahoo.com/jc-penney-reports-another-massive-000916832.html.
Donovan, John and Maggie Burbank. “We Use Coupons: ‘Super Couponers’ Clip Their Way to Savings.” ABC News, March 25, 2010, http://abcnews.go.com/Nightline/super-couponers-clip-savings-grocery-store/story?id=10198247#.UbFZOBJOVU.
Grant, Jack. “Redemption Soars as CPG Marketers Modify Offers to Balance Consumer Demand,” CPGMatters, May 2012, www.cpgmatters.com/coupons0512.html.
Heller, Laura. “Ron Johnson Out At J.C. Penney, Ending Its Year of Living Dangerously,” Forbes, April 8, 2013, http://www.forbes.com/sites/lauraheller/2013/04/08/wow-ron-johnson-out-at-j-c-penney/.
Hoffman, David. Breakfast Cereal Gourmet. Kansas City, MO: Andrews McMeel Publishing, 2005.
Inmar. “Consumer Coupon Usage statistics,” Inmar, November ...