- 292 pages
- English
- PDF
- Available on iOS & Android
Art of Public Writing, The
About This Book
Today's professionals recognize the need to elevate written communication beyond argument-driven pedantry, political polemic, and obtuse pontification. Whether the goal is to write the next serious work of best-selling nonfiction, to develop a platform as a public scholar, or simply to craft clear and concise workplace communication, The Art of Public Writing demystifies the process, showing why it's not just nice, but necessary, to connect with those inside and outside one's area of expertise. Drawing on a diverse set of examples ranging from Charles Darwin's On the Origin of Species to Steven Levitt's Freakonomics, Zachary Michael Jack offers invaluable advice for researchers, scholars, and working professionals determined to help interpret field-specific debates for wider audiences, address complex issues in the public sphere, and successfully engage audiences beyond the Corner Office and the Ivory Tower.
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Table of contents
- Front cover
- Selected Nonfiction by Zachary Michael Jack
- Title page
- Copyright page
- Contents
- Dedication
- Preface: Calling All Public Writers
- 1 Going Rogue, Staying Grounded
- 2 Changing Your Lens
- 3 Finding Your Topic, Growing Your Audience
- 4 Telling Smart Stories
- 5 Writing Like We Teach
- 6 Crafting Personal Commentaries
- 7 Minding Your Tone
- 8 Knowing Your Audience
- 9 Getting Rid of Gobbledygook
- 10 Establishing Ethos, Embracing Inclusivity
- 11 Navigating the Politics of Public Writing
- 12 Writing Grants
- 13 Analyzing News, Weighing Evidence
- 14 Publishing Opinion Pieces
- 15 Blogging for Bigger Audiences
- 16 Writing to Change the World
- Afterword: On Becoming a Public Writer
- About the Author
- Back cover