eBook - PDF
Excellence in Communicating Organizational Strategy
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- 269 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Excellence in Communicating Organizational Strategy
Book details
Table of contents
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About This Book
Effectively communicating an organization's strategy is at the heart of achieving high performance. Organizational strategy manifests itself in different ways, employing differing tactics at the competitive, crisis, marketing, research and development, manufacturing, training, management, and leadership levels. This book explores each of these processes and provides case studies in the ways in which excellent organizations perform in each of these contexts. The essays focus on the what, when, where, and how aspects of excellence in communicating organizational strategy and explore effective practices in large organizations like Microsoft, medium-sized organizations like E-land, and small firms within the pharmaceutical industry.
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Yes, you can access Excellence in Communicating Organizational Strategy by Donald P. Cushman, Sarah Sanderson King, Donald P. Cushman, Sarah Sanderson King in PDF and/or ePUB format, as well as other popular books in Business & Decision Making. We have over one million books available in our catalogue for you to explore.
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Table of contents
- Excellence in Communicating Organizational Strategy
- Contents
- 1. Excellence in Communicating Organizational Strategy: An Introduction by Donald P. Cushman and Sarah Sanderson King
- 2. Stimulating and Integrating the Development of Organizational Communication through High-Speed Management by Donald P. Cushman
- 3. Killer Strategies for Competitiveness: The Case at Microsoft by Donald P. Cushman and Sarah Sanderson King
- 4. High-Speed Management Strategies for Competitiveness: The E-land, a Korean Multinational by Yong-Chan Kim
- 5. Intersections between Crisis and Management: A Case Study by B. Thomas Florence and Branislav Kovacic
- 6. Excellence in Communication During a Crisis: The Case of Indian Point 3 Nuclear Power Plant by Joseph T. Pillittere II
- 7. R&D and Marketing Strategy for Cross-Cultural Cooperation: A Cross-Pacific Study between China and the U.S. by Yanan Ju
- 8. Strategies for Survival in the Global Marketplace: A Study of the Australian Pharmaceutical Industry by Robyn Johnston
- 9. Beyond Benchmarking Institutional Advancement: Jump-Start to Fund-Raising Excellence by Rod Miller
- 10. Intuition and Metacommunication Strategies in Times of Change by Ernest F. Martin Jr.
- 11. The Strategic Impact of Affect on Decision-Making by John Penhallurick
- 12. Training Strategies for Excellence: Selecting the Appropriate Models for the Specific Task by Susanne R. Morris and Robert C. Morris
- 13. Strategies of Leadership Excellence for Corporate Survival by Richard J. Dieker
- 14. A Summary and Conclusion to Excellence in Communicating Organizational Strategy by Donald P. Cushman and Sarah Sanderson King
- Contributors
- Index