Non-discursive Rhetoric
eBook - PDF

Non-discursive Rhetoric

Image and Affect in Multimodal Composition

  1. 242 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Non-discursive Rhetoric

Image and Affect in Multimodal Composition

Book details
Table of contents
Citations

About This Book

Technological advances have the potential to create new languages unlike printed or spoken words. The increased textual complexity generated by sophisticated graphics, photos, hypermedia, film, typography, and other modes of expression requires a theory of language and symbolization that accommodates emotion, ambiguity, simultaneity, and layers of dynamic meaning. In Non-discursive Rhetoric, Joddy Murray uses concepts from philosophy, rhetorical theory, and recent advances in neuroscience to develop a model of composing that connects contemporary writing practices, technology, and image functions within the mind. The theory and classroom practices presented here provide tools for writing teachers to help students compose various hybridized, multimodal texts. Murray highlights the significance for student composition of the relationships among emotions, images, and argumentation, and demonstrates the importance of considering the rhetorical dimensions of design choices in multimodal composition.

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Information

Publisher
SUNY Press
Year
2009
ISBN
9780791477212
Topic
Languages & Linguistics
Subtopic
Creative Writing
Index
Languages & Linguistics

Table of contents

  1. Non-discursive Rhetoric
  2. Contents
  3. Figures
  4. Acknowledgments
  5. Introduction
  6. 1. Non-discursive Symbolization
  7. 2. Non-discursive Symbolization,Image, and New Media
  8. 3. Affect and Image—Neuroscience and Symbolization
  9. 4. Non-discursive Textual Production and Multimedia
  10. 5. Composing Multimodality
  11. Notes
  12. Works Cited
  13. Index