Development, Social Change and Environmental Sustainability

Proceedings of the International Conference on Contemporary Sociology and Educational Transformation (ICCSET 2020), Malang, Indonesia, 23 September 2020

Sumarmi, Nanda Harda Pratama Meiji, Joan Hesti Gita Purwasih, Abdul Kodir, Edo Han Siu Andriesse, Dorina Camelia Ilies, Ken Miichi, Sumarmi, Nanda Harda Pratama Meiji, Joan Hesti Gita Purwasih, Abdul Kodir, Edo Han Siu Andriesse, Dorina Camelia Ilies, Ken Miichi

• Publisher: Routledge
• Year: 2021
• ISBN:
  9781000433777
• Edition: 1
• Topic: Negocios y empresa
• Subtopic: Gobierno y empresas

Nowadays, the concept of SDGs (Sustainable Development Goals) is starting to replace the concept of MDGs (Millennium Developmental Goals). It is a global goal adopted by all United Nations member states. It emphasizes the idea that the development of every country can only be achieved by balancing other factors such as social, economic, and environmental sustainability. It is already clear how sustainable development works with environmental ethics and management. However, there are still issues regarding the sustainable development and human well-being. Sustainable development should focus on finding a way for society to meet their present needs for the long term without sacrificing the ability of future generations to meet their needs. This international seminar provides research results and literature regarding the topic of sustainable development concept, the dynamics of sustainable development and social change, and environmental sustainability. The international seminar, entitled 1 st International Conference on Contemporary Sociology and Educational Transformation, listed speakers from several countries providing an overview on human and environmental resilience. This book contains a selection of papers presented at the conference.

Utilization of new media as a promotion facility in entrepreneurship development for students at SMAN 1 Torjun

Elya Kurniawati^*, Joan Hesti Gita Purwasih, Prawinda Putri Anzari & Deny Wahyu Apriadi

Universitas Negeri Malang, Malang, Indonesia

*Corresponding author: [email protected]

DOI 10.1201/9781003178163-10

ABSTRACT: Entrepreneurship is one of the parameters determining the high level of progress of a country. The Indonesian government is committed to improving the quality of its human resource productivity, creativity, innovation and effectiveness by implementing the educational curriculum. This article reports on a training method that aims to increase the knowledge and interest of SMAN 1 Torjun students regarding entrepreneurship. SMAN 1 Torjun is a school for implementing Entrepreneurship Government Assistance in 2019. In preparing students to have adequate capabilities, mentoring is carried out through lectures, demonstrations, questions and answers, discussions, and assignments. The mentoring process carried out for students of SMAN 1 Torjun was able to increase students’ knowledge and skills regarding entrepreneurship and technology, as evidenced by students’ ability to process local potential into new businesses. Information technology and “new media” awareness training for students of SMAN 1 Torjun also increases students’ enthusiasm for entrepreneurship.

Keywords: entrepreneurship development, high school, new media

1 Introduction

The government has made efforts to improve human resources’ quality to be more creative and productive (Kominfo 2017). Education is an effective way to give birth to a qualified national generation to realize a nation’s progress (Permendikbud 2016). The world of education is expected to play an active role in preparing educated human resources to face various challenges. The low level of creative spirit and independence in students is the main problem in our country, so entrepreneurial education is an alternative solution. Law Number 20 of 2003 concerning the National Education System states that the purpose of education is to prepare Indonesian people to have the ability to live as individuals and citizens who are productive, creative, innovative and effective and able to contribute to the life of society, nation, state and world civilization.

Entrepreneurship education promotes applying principles and methodologies for students’ formation of life skills through an integrated curriculum in schools. Presidential Instruction No. 4 of 1995 states about the national movement to promote and cultivate entrepreneurship, mandating all Indonesian people to develop entrepreneurial programs. At the primary and secondary education levels, the Ministry of Education and Culture has described it through strategic steps in the implementation of the 2013 Curriculum. The 2013 Curriculum objectives will be more achieved when students have entrepreneurial spirit and skills, and they will become productive, creative and innovative citizens based on character values nation and able to contribute to social life. Curriculum design 2013 implements 21st-century skills or termed 4C (Critical Thinking, Creativity, Collaboration and Communication).

Entrepreneurship is a spirit, behavior and ability to seize positive opportunities to generate benefits for oneself or provide better service to customers/society and create and provide useful products and work efficiently (Siagian et al. 1995). Entrepreneurs can bring change, face challenges and produce innovations. This is because entrepreneurship is a very dynamic process. The process of creating a new product/service requires a lot of time and effort. Physical, financial, and social risks are very vulnerable to accompany the entrepreneurial process (Hisrich 2001).

The effectiveness of business management also depends on the readiness of technology and digital infrastructure (Misnawati & Yusriadi 2018). Technological advances have had many positive impacts on entrepreneurship, such as the ease of communication and access to information and the expansion of business networks (Kurniawati & Setiawan 2019). This has spurred the emergence of social media. The public’s response to the presence of social media is excellent. There are almost no students who do not own and use social media in their daily lives. The development of science and technology can also stimulate the growth of students’ entrepreneurial spirit.

The emergence of social media can be an effective solution to entrepreneurs’ problems in adopting technology to run their businesses. Social networking sites are becoming an effective means of promotion. Also, media use can reduce costs and make the promotion process run efficiently (Kurniawati et al. 2019). The social media often used are Instagram, Facebook and Marketplaces such as Lazada, Shopee, Bukalapak, etc. The development of existing science and technology should also be able to provide its stimulus to students. Social media and technology are emerging as effective sales, marketing and communication tools for businesses globally (Veldeman et al. 2015).

Since 2016, the Directorate of Senior High School Development has strengthened entrepreneurship programs by providing grants to several schools spread across 34 provinces. Then in 2018, the Directorate of High School Guidance conducted evaluation and supervision at the school. The supervision results at the schools implementing entrepreneurship programs and recipients of entrepreneurship program assistance funds carried out in 2018 showed that 97.14% of students had shown their creativity by using local cultural wisdom. Only 2.86% of students should be given guidance in increasing creativity. This shows the great potential of entrepreneurship programs in schools to develop the entrepreneurial spirit of students. These problems are quite diverse, starting from schools that are not ready to run the program; the local potential is not optimal, too product oriented. Based on the supervision results, the implementation of entrepreneurship programs needs to be optimized and made improvements, both in determining beneficiaries and implementing entrepreneurship programs.

SMAN 1 Torjun is a school for the implementation of Entrepreneurship Government Assistance in 2019, requiring that it be implemented optimally to impact the school positively later. One technique is to build cooperation and collaboration with the association, business, community, government and media ecosystem. Furthermore, entrepreneurship education programs introduce entrepreneurial thinking patterns and business planning. In preparing students to go in that direction, we assist students of SMAN 1 Torjun. This assistance is carried out to obtain it (1) Increase the knowledge and interest of students of SMAN 1 Torjun regarding entrepreneurship; (2) Increase the knowledge and skills of students of SMAN 1 Torjun regarding technology and “new media” as a means of entrepreneurship support.

2 Method

The training method is an effective way to increase students’ knowledge and skills of SMAN 1 Torjun. These activities are expected to solve various problems faced by SMAN 1 Torjun in developing entrepreneurship programs in schools. This service activity is carried out in 2 (two) activity stages, namely:

2.1 Training entrepreneurship, which is applied through the methods

• Lecture: conducted to deliver materials about entrepreneurship and local potential in Torjun, Sampang Regency.
• Question and answer: conducted to answer or resolve problems faced by participants related to entrepreneurship material, entrepreneurial motivation and local potential of Torjun, Sampang Regency
• Discussion: through this discussion forum, students are expected to gain reinforcement and confidence related to entrepreneurship, entrepreneurial motivation and local potential of Tojun, Sampang Regency.

2.2 Information technology and “new media” awareness training for students of SMAN 1 Torjun, which is applied through the method

• Demonstration: conducted to convey material about its importance in information technology and “new media” to support entrepreneurship for students of SMAN 1 Torjun.
• Question and answer: conducted to answer or solve the problems faced by the participants related to information technology and “new media” as a means of supporting entrepreneurship for students of SMAN 1 Torjun
• Assignment: through this assignment, students are expected to gain increased knowledge and skills of information technology and “new media” to support entrepreneurship for students of SMAN 1 Torjun

The series of activities were carried out simultaneously to optimize Torjun’s potential and students’ entrepreneurial abilities.

3 Results and Discussion

SMAN 1 Torjun is one of the secondary schools located in Sampang Madura Regency. Since 2018, SMAN 1 Torjun has been a school for implementing Entrepreneurship Government Assistance. Government assistance is provided to provide stimulus to students in carrying out entrepreneurship programs. The year 2018 shows that as many as 97.14% of students have demonstrated their creativity by using local cultural wisdom. This indicates that the level of student interest in entrepreneurship is very high. The problem is not ready to run the program, not optimal local potential, too product oriented. Through this assistance, we assist schools in solving these problems.

3.1 Uneducated and lack of motivation regarding entrepreneurship

Based on the results of supervision conducted by the Directorate of Senior High School Development, it was found that high school students’ creativity was very high. It indicated by student’s high comprehension when solving business problems. Also, students can create original ideas based on those problems. This student creativity is a significant asset for the school to carry out the next stage’s optimization process. This ability will be more optimal in line with the increase in knowledge and entrepreneurial motivation in students. This is the basis for holding training to increase entrepreneurial expertise and inspiration for students of SMAN 1 Torjun. This transformation process requires students’ attitudes, motivation and interest to become entrepreneurs. Sensitivity is the main requirement that entrepreneurs must-have. This ability enables them to identify opportunities, exploit businesses, and create new businesses and job opportunities. The growing interest in student entrepreneurship is expected to change their mindset to create jobs through their businesses after graduation, in which the average Indonesian people are assumed to become employees after graduating.

The first step in raising student sensitivity can be done through the identification of existing local potentials. Some of the local prospects owned by the Torjun area are people’s salt, tobacco, sugar cane, coconut, tubers and various other tourism and cultural prospects. This sensitivity will increase students’ awareness and knowledge of local potentials that can be used as business opportunities. Some of the products that students can produce from developing sensitivity. Students can process salt water with 97% NaCl levels as a nutrient to prevent acne on the skin. Also, there are student preparations such as papaya shredded, bidaran soap, boba drinks, plastic waste bags, etc. Developing an entrepreneurial spirit in students is not an easy thing. Students and parents still consider the importance of entrepreneurship. Ideally, in developing entrepreneurship, people can transform and have an entrepreneurial mentality and spirit who also have high sensitivity in doing business.

Entrepreneurship is essential for economic growth in any country. Today, entrepreneurship is recognized as one of the most effective economic development strategies that promote economic growth and sustainable competitiveness while facing increasing internationalization (Schaper & Volery 2004). Entrepreneurs can be described as individuals who set up and manage businesses for the primary purpose of profit and growth. Entrepreneur students typically use academic skills as steppingstones to starting their own business. Usually, he is a young entrepreneur who adopts innovative behavior and takes advantage of unorthodox management practices to achieve a strategic advantage over his competitors (Bailetti 2011).

3.2 Figure captions lacking in knowledge and skills of students regarding technology and “new media” as a means of supporting entrepreneurship

Sufficient knowledge of one’s entrepreneurship will not automatically give birth to an entrepreneur (Nursito & Nugroho 2013). Other things can support entrepreneurship management’s effectiveness, namely regarding the readiness of technology and digital infrastructure in entrepreneurship (Misnawati & Yusriadi 2018). Technological progress is 1 (one) of 8 (eight) driving factors for entrepreneurial progress (Nordiana 2014). Many positive impacts are obtained through the use of technology in entrepreneurship, such as the ease of communicating and accessing information and expanding business networks (Kurniawati and Setiawan 2019). The public’s response to the presence of social media is excellent. Therefore, social media’s emergence can be an effective solution to entrepre...

Table of contents

• Cover
• Half Title
• Title Page
• Copyright Page
• Contents
• Preface
• Acknowledgments
• Organizing committee
• Scientific committee
• The effect of the Problem Based Service Eco Learning (PBSEcoL) model on student environmental concern attitudes
• Community conservation in transition
• Sociology and geography of growing seaweed in the Philippines
• History of the Ludruk Rukun Famili in Sumenep Madura Island, 1943–1997
• Promoting moderatism, countering radicalism: Religious discourse of high school students in Malang
• The female terrorism: Victimization in the striving for family
• Legal culture in cockfighting games in east Java communities, Indonesia
• “Sumberawan water site”: History, sustainable preservation and use as a learning source
• Coping strategy based on socio-agriculture approach in Landslide Prone Area in the Gede Catchment, Malang Regency
• Utilization of new media as a promotion facility in entrepreneurship development for students at SMAN 1 Torjun
• Plague in Malang 1910–1916
• The problems of COVID-19 waste management in East Java
• The dynamics of community response to the development of the New Capital (IKN) of Indonesia
• Geo-ecological interaction: Community based forest management in Karanganyar, Indonesia
• The development of application for child care services in facilitating distance learning
• Educators’ professional ability to manage online learning during the COVID-19 pandemic
• Learning style from face-to-face to online learning in pandemic COVID-19 (the case study at East Java)
• Private school reform through learning community: Evidence from Muhammadiyah School
• Women in education: A review of Indonesian feminism
• The woman’s international migration: Controlling rural land by women workers
• Analysis of population vulnerability towards the spread of COVID-19 in Malang Raya from a spatial perspective
• The distribution problem of social safety net program in Surabaya and Gresik during pandemic
• Capturing the dual role of female medical workers during the COVID-19 pandemic in Surabaya
• Environmental health behavior of fishing communities during COVID-19 pandemic
• Social media management as optimization of tourism potential in Osing Kemiren, Banyuwangi Regency
• From pandemic to infodemic: Bias information of covid-19 and ethical consideration among Indonesian youtuber
• How virtual fancy things build self-presentation? consumer’s acceptance and use of e-commerce
• Assessing the role of mass media in information mitigation on COVID-19 pandemic issues in Indonesia: A discourse analysis on KOMPAS daily newspaper
• The levels of empowerment of forest farmer group in coastal village development in South Malang, Indonesian
• Digital activism through online petition: A challenge for digital public sphere in Indonesia
• Philanthropy movement’s response to government policy in negotiating COVID-19 in Indonesia
• Facilitating communities to identify local potential and hazards through P-GIS and FGD
• Optimizing village assets for rural tourism development in South Malang
• Zoo management for animal welfare through sustainable tourism principles
• Development strategy sustainability of historical and cultural tourism in Pacitan
• Author index