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Getting Started in Small Business For Dummies
About This Book
The big ideas that you'll need to run your small business
So, you've decided to take the plunge intobeing anentrepreneur. (Congratulations, by the way!)Do you need advice about business structures, marketing, hiring employees, keeping the booksormodelling financial scenarios?You can do it all, with Getting Started in Small BusinessForDummies. Turn your bright idea into a real-worldsuccess andhave fun while you're at it!
Planning is the trick forsucceedingin small business.This processneedn'tbe daunting, especially ifyoucan get the timing right, picka strategythat works andchart a sound financial course. And if your best-laid plans go sideways, there's always hope, and a practical way forward, right inside this book.
- Decide whether small business ownership is right for you, and assess the viability of your business idea
- Deviseaclearstrategyso you canget ahead of the competition
- Master the marketing must-havesto build a successful brand
- Find that extra bit ofprofitwithsmart businessdecisions
- Hire the right employees and build a winning team
This latest edition isfullyupdatedto respond to Australia's rapidly changing business environment, deliveringaneasy-to-understand guide whichwill help you get your businessoff the ground!
Frequently asked questions
Information
Is Small Business for You?
Working for Yourself — A Dream Come True?
Doing what you love to do
Earning pots of money (here’s hoping)
Being your own boss
- You get to set your own rules: Your rules may involve anything from setting enormously high standards, to declaring mufti days seven days a week.
- You choose when (and how often) you work: Of course, choosing when you work often means working 24 hours a day, seven days a week. However, in theory you can pick and choose which hours you work and when you take holidays.
- You can follow your own instincts: You can do what you think is right, as opposed to doing what someone else thinks is right. I know firsthand how frustrating it is to be forced to do stuff the wrong way, or the slow way, just because the person who is giving the orders happens to be your boss.
- You can use your conscience: You can afford to make decisions that may not be the best from an economic point of view, but are good decisions in terms of your own conscience. For example, a business colleague of mine who recently purchased an electric car was acting according to her principles, rather than seeking to save dollars.
- You can take risks: When you’re self-employed, you can take risks that you may not be able to otherwise take. Thousands of successful businesses have been started by former employees who went out on their own because their employers didn’t believe in the viability of their new ideas.
- You can provide employment for family members: Being in a business team with your family, and being able to provide employment when it’s needed, can be one of life’s most satisfying experiences. (Of course, it can also be one of life’s most frustrating experiences, but I’m not going there right now.)
- You can realise your dreams: No business book is complete unless it mentions dreams. Nothing beats putting your heart and soul into what you believe in.
Staying home
Working for Yourself — Reality Strikes
Teetering on the edge
Table of contents
- Cover
- Title Page
- Table of Contents
- Introduction
- Chapter 1: Is Small Business for You?
- Chapter 2: Finding the Path that Works for You
- Chapter 3: Creating Your First Business Plan
- Chapter 4: Getting the Legals Right
- Chapter 5: Projecting Your Profits
- Chapter 6: Marketing With Your Heart on Your Sleeve
- Chapter 7: Hiring Your First Employee
- Chapter 8: Tracking Every Dollar
- Chapter 9: Ten Tips For Getting Ahead
- Index
- About the Author
- Connect with Dummies
- End User License Agreement