Reimagining and Reshaping Events
eBook - PDF

Reimagining and Reshaping Events

Theoretical and practical perspectives

  1. 256 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Reimagining and Reshaping Events

Theoretical and practical perspectives

Book details
Table of contents
Citations

About This Book

The events industry is undergoing fundamental change. Due to the COVID 19 pandemic, this has meant the cancellation and postponement of events and a move towards online and hybrid strategies. Looking to the future, the 'new normal' for the events industry will be characterised by a quite different, transformed, events landscape which will require a thorough reimagining and reshaping of existing methods, techniques and practices.'Reimagining and Reshaping Events: Theoretical and practical perspectives' is a unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues. The text examines key priorities such as: * The inclusion of technological advances and the development of online and hybrid strategies;* The design of meaningful experiences considering the environment and sustainability;* Ethical catering choices, environmental and social responsibility;* Adapting to complex event situations and incorporating covid strategies;* Knowledge advancement with current technologies and sustainability practices;* The maintenance of practitioner well-being.Written in a user friendly and engaging style, it provides a blend of theory and practice that adopts a practitioner perspective but draws on theory from a broad range of discipline areas.

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Yes, you can access Reimagining and Reshaping Events by Jeffrey Wrathall, Steriopoulos in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Goodfellow Publishers
Year
2022
ISBN
9781911635895
Topic
Business
Subtopic
Hospitality, Travel & Tourism Industry
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Contents
  4. Preface
  5. 1 An industry transformed and reimagined: Events after COVID-19
  6. 2 Business development in events
  7. 3 Event and experience design
  8. 4 Project management and logistics
  9. 5 Event budgeting and financial health
  10. 6 Event marketing and brand strategy
  11. 7 Legal compliance, risk and crisis management
  12. 8 Hospitality and catering concepts
  13. 9 Stakeholder engagement and leadership
  14. 10 Finding and motivating talent
  15. 11 Sustainability, evaluation and industry trends
  16. I Index