Marketing Tactics that Sell

Some Dirty Tricks

Anthony Ekanem

• Publisher: Anthony Ekanem
• Year: 2016
• ISBN:
  9783958499607
• Topic: Business
• Subtopic: Advertising
• Index: Business

It is a fact that Internet Marketers use "dirty tricks" to sell their products and services. Although many of them won't admit to the fact. Still, it's the truth! Some of them may not even realize they're using them. And some of them do know. The latter half are the folks that are raking in the cash daily.What is a "dirty trick"? Well, that's easy. It is a sly method used by people every day to get a desired reaction out of another person. When you think of these words, you may think "rip-off", "unethical", or "illegal". Let's get one thing straight right away. The tactics discussed in this book are not illegal. They are not unethical and they are not a rip-off. But they are a bit on the "crafty" side. Crafty or not, the point is they work. And if you're not using them, then you're losing money.Diving right in, we are going to discuss my

Introduction

 

It is a fact that Internet Marketers use "dirty tricks" to sell their products and services. Although many of them won't admit to the fact. Still, it's the truth! Some of them may not even realize they're using them. And some of them do know. The latter half are the folks that are raking in the cash daily.

 

What is a "dirty trick"? Well, that's easy. It is a sly method used by people every day to get a desired reaction out of another person. When you think of these words, you may think "rip-off", "unethical", or "illegal".

 

Let's get one thing straight right away. The tactics discussed in this book are not illegal. They are not unethical and they are not a rip-off. But they are a bit on the "crafty" side. Crafty or not, the point is they work. And if you're not using them, then you're losing money.

 

Diving right in, we are going to discuss my #1 dirty trick. . .

 

 

Creating Controversy

 

This has to be one of the best ways to generate sales. Controversy creates two types of interest. Negative and positive. And both forms of interest work together to make you profits. How exactly?

 

Well, let's do a quick example. Person N and Person P. Person P loves what you have written and can directly relate to what you have said. Person N on the other hand thinks you're an obnoxious creep full of insane beliefs.

 

Both Person P and Person N comment on your writing. They read each other’s comments and they are inflamed by those comments. So, they begin a back and forth battle of words based entirely on what you had to say! Now comes Person S, Person V, and Person C. They add their two cents and take sides of who's right and who's wrong. Then come more comments. And more, and more.

 

And if you're selling something that expands on your initial post, you'll get both those that hate what you had to say, and love it, buying your product. The negative folks will want further proof that you're a total moron while the positive folks will want to learn more about what you are teaching, or saying.

 

Every single day, millions of folks hop onto the internet and have something to say. Most likely they'll do this through writing. Whether it's through an article, an email, or a blog. The "trick" is to make what you discuss controversial through your writings.

 

Don't be boring. That won't do a thing for you. The essence of creating controversy is by using passion. If you've had a bad experience with another person, tell people about it. If you really love a particular product, or person, tell people about it.

 

But be sure that your writings can convey the passion that you feel whether it's negative or positive. If you are effectively creating controversy through your writings, most people that read it will either love what you have to say or hate it. Either way, they'll talk about it.

 

And if you give them a chance to communicate how they feel about it, this will lead to more profits in your pockets! But, in order to use controversy you have to be willing to take a stand on a certain topic. No "wishy-washy" comments will do.

 

If you make people angry, good! But don't back down on your opinions though. That defeats the purpose of using this tactic completely. If some people don't like what you're saying, who cares?? At least you had the guts to stand up for what you believe and say it.

 

And that's the point that will come across to those that love your writings.

 

I know for a fact this works. Jason Cain is a living example of this dirty trick. He uses controversy in his writings and makes immense profits from the dust he stirs up. Some folks hate him. Some folks love him. The love-hate factor doesn't really matter though.

 

What does matter is that people are reading what he has to say. And they are listening. And, they are buying.

Another terrific example is a fellow by the name of Stuart Halpryn. He creates controversy through the amount of money he charges for products he sells.

 

He lets his readers know that he is directly responsible for pissing other marketers off by charging extremely low prices for their products to his customers.

 

And it works! He's earning good money from using controversy

 

The whole idea of this tactic is to speak your mind, send off a spark, and watch it build into a roaring flame.

 

The "Shock" Tactic

I'm sure you've heard the term "shock value" before. Well that's what this tactic is all about. Shocking your readers or customers. Some folks will use foul language to shock their readers. Some will use incredible stories. And still others will tell them how they have made huge mistakes.

How many times have you heard or seen these:

*Warning*

*Don't be an idiot like me*

*I was a loser until I. . .*

*Your methods of making money suck!*

*If you don't want to do x-y-z then leave this page now*

*Stop being an asshole and command more respect*

*20 time moron finally gets it right*

*Dumb-ass makes si...

Table of contents

• Introduction
• The "Shock" Tactic
• The "Could Care Less" Tactic
• The "No Price" Tactic
• The "Testimonial" Tactic
• The "WIIFM" Tactic
• The "Countdown" Tactic
• The "Review" Tactic
• The "Get Personal" Tactic
• An Offer You CAN'T Refuse
• Getting All "Hyped" Up
• Show Them What You Got!
• Let's Be Partners
• This Is Secret
• Do You "Qualify"?
• Let's Go Through This One More Time
• In Closing