List Building Strategies for Affiliate Marketers

Anthony Ekanem

• Publisher: Anthony Ekanem
• Year: 2016
• ISBN:
  9783958499591
• Topic: Business
• Subtopic: Digital Marketing
• Index: Business

List building is all about connecting with your target audience by offering them high quality information in exchange for their subscription and in affiliate marketing, a laser targeted, responsive email list will be the key element to your success.Once a subscriber is a confirmed member of your list, you can begin sending promotional based follow-up emails in balance with relevant and useful content based on your overall market.Email marketers collect leads using a combination of squeeze pages and opt-in forms. These forms are generated by your autoresponder provider and are embedded into the HTML code of your squeeze page template.Each time a visitor to your squeeze page enters in their name and email address, they are added to your mailing list database, and become an active subscriber of your newsletter.List building helps facilitate the process of converting subscribers into active customers, since once your prospect has been added to your mailing list, you are able to develop a relationship with them, which will encourage sales as well as repeat sales (which will make up the larger majority of your email marketing income).

Chapter 1

The Tools You Need

In order to begin building a profitable email marketing campaign however, you will need to make sure that you have all of the tools that are required, including:

1) Professional Autoresponder Account

With autoresponder services like www.Aweber.com and www.GetResponse.com, you are able to set up an unlimited number of mailing lists, each one featuring customized code that serves as your opt-in box.

By segmenting your lists, you will be able to tailor your emails so that they directly communicate with targeted groups of subscribers who are interested in specific information or topics.

An autoresponder is a mailing list system set up with pre-loaded messages due to go out on scheduled times. This means that you can write all of your messages at once but have them trickle out to your subscribers on various days.

Being able to pre-create this content makes life a lot easier as an email marketer because you can set it up on auto-pilot and spend your time and effort consistently driving traffic to your squeeze page in order to continuously expand your list.

The autoresponder service provider you choose will provide you with an account where you can log in and create unlimited email campaigns as well. This means that you can cater to a dozen or more niche markets but keep things organized and well managed by emailing these groups individually as to avoid confusion.

For instance, perhaps you are interested in the dog training niche market as well as the golfing market. You would simply create two autoresponder campaigns. One titled golfing and one titled dog training.

You would create your content separately for these two markets, pre-fill your autoresponder account and it would instantly send out your notices, news and updates to each group of subscribers.

2) Squeeze Page

A squeeze page houses your opt-in form and provides a place for your contacts to find you, evaluate what you are offering and make the decision to become an active subscriber of your list.

A squeeze page is very similar to a salespage in terms of its primary function which is to pull in customers and motivate them to take action, in this case, subscribe to your list. That call to action is essential in creating high preformance squeeze pages, and you must place emphasis on ensuring that your visitors are directed to fill in the opt-in form, otherwise they will not be added to your list.

You need to clearly direct visitors to enter in their name and email address as well as instruct them to confirm their request to join your list (if you are using double opt-in).

One thing to keep in mind when developing your squeeze page is that it should motivate visitors in the same way that a traditional sales page should; however, the actual structure of your squeeze page will be...

Table of contents

• Introduction
• Chapter 1
• Chapter 2
• Chapter 3
• Conclusion