How to Profit from Google AdSense

Anthony Ekanem

• Publisher: Anthony Ekanem
• Year: 2016
• ISBN:
  9783958499133
• Topic: Negocios y empresa
• Subtopic: Pequeñas empresas

For the last couple of years, Google AdSense has dominated forums, discussions and newsletters all over the Internet. Already, there are tales of fabulous riches to be made and millions made by those who are just working from home. It seems that Google AdSense has already dominated the internet marketing business and is now considered the easiest way to make money online. The key to success with AdSense is the placing of ads on pages that are receiving high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. Obviously, it does not pay to target low cost-per-click keywords and place them on pages that do not receive hits. With all the people getting online and clicking away every day, it is no wonder why Google AdSense has become an instant hit. For some who are just new to this market, it would be a blow to their pride knowing that their homepage is buried somewhere in the little ads promoting other people's services. But then, when they get the idea that they are actually earning more money that way, all doubts and scepticism is laid to rest. There are two major, and clever, factors that some successful webmaster and publishers are learning to blend together in order to make money easier using AdSense. Targeting high traffic pages on your website. If you check on your logs, you will discover that many of your visitors are taking advantage of the free affiliate marketing resources and eBooks that you are offering on your site. In simple words, your ads are working effectively and are generating more clicks. It also means more money for you. Placing AdSense links on pages that are producing little, or better yet, no profit. By placing AdSense on a free resources page, you will reduce the amount of potential customers being lost to other sites. Tricky, but effective nonetheless.

Chapter 1

Why AdSense Is Essential For Content Sites

To know why AdSense is essential for your content sites is to know first how this works. The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the AdSense program.

The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.

The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself.

It seems that there is never a shortage of advertisers in the program from which the search engine pulls the AdSense ads. Also webmasters are less concerned about the lack of information search engines are providing and are more focused on making cash from these search engines.

The first reason AdSense is essential for content sites is that it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.

The different formatting affords the site owners the possibility of getting more clicks from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting, thus make them take that next step of looking up what it is all about. This way the people behind the AdSense will get their content read and making profit in the process.

The second reason is the ability of the AdSense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that have the capacity to detail page impressions, clicks and click-through rates.

Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.

With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers.

The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.

The last and final reason is that advertisers have realized the benefits associated with having their ads served on targeted websites, thus increasing the possibi...

Table of contents

• Chapter 1
• Chapter 2
• Chapter 3
• Chapter 4
• Chapter 5
• Chapter 6