Media Labs

what you need to know

James Clarke

• Publisher: Aurora Metro Books
• Year: 2019
• ISBN:
  9780956632982
• Topic: Medios de comunicación y artes escénicas
• Subtopic: Películas y vídeos

SHORTLISTED FOR PEOPLE'S BOOK PRIZE

This is an essential guide to the evolving and dynamic world of digital media.

Explains how the media lab as a place (actual or virtual) encourages, nurtures and provides tangible support for creative talents and their projects.

While the focus of the book is on filmmaking and gaming, the author also delves into the 'brave new worlds' of Virtual Reality and Augmented Reality.

Providing an overview of the range of media labs on offer in both academia and festivals, the book is enriched by interviews with contemporary practitioners working in digital media culture around the world.

Reviews

"... an inspirational and timely new resource, packed with contacts, leading edge initiatives, tips from seasoned media practitioners …. It can't fail to help you get new creative content made, and seen, around the world."
– Nic Millington, CEO Rural Media

"With digital technologies and the blurring of creative boundaries changing the way that content is made and seen, this book proves an invaluable guide for those looking to successfully navigate this constantly evolving landscape."
– Nikki Baughan, Film Industry Journalist

About the author

James Clarke has written for the magazines 3D Artist, 3DWorld, Moviescope and Empire. His work has also featured in The Guardian, on BBC Radio 3 and for the BFI. As an educator he is a Fellow of the Higher Education Academy and has taught at the University of Gloucestershire, Hereford College of Arts and the University of Warwick. James is currently a Visiting Lecturer at the London Film School. James's books include the recently published Through Her Lens: The Stories Behind the Photography of Eva Sereny (ACC Books), The Year of the Geek (Aurum Press) and Bodies in Heroic Motion: The Cinema of James Cameron (Columbia University Press). James also writes A Level Film Studies resources for Edusites and has been a consultant to the British Council, writing and producing content on the subject of various literary icons.

James Clarke

James has written about film and filmmaking for the magazines 3D Artist, 3DWorld, Moviescope and Empire. As a writer he has also worked with American and British educational publishers Journeys in Film and Edusites.

James has written and produced a range of short films for the British Council and his recent projects include a documentary for BBC Radio 3.

James is a Fellow of the Higher Education Academy and as an educator he has taught at the London Film School, the University of Gloucestershire, Hereford College of Arts and at the University of Warwick.

As a screenwriter and producer, James’s short film work has screened on TV and at a range of film festivals internationally.

James’s books include The Year of the Geek (Aurum Press), Bodies in Heroic Motion: The Cinema of James Cameron (Columbia University Press) and The Virgin Film Guide: War Films.

@jasclarkewriter

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First published in the UK in 2019 by
SUPERNOVA BOOKS
67 Grove Avenue, Twickenham, TW1 4HX

www.supernovabooks.co.uk an imprint of Aurora Metro Books
www.aurorametro.com [email protected]

Twitter @aurorametro www.facebook.com/AuroraMetro

Media Labs; what you need to know copyright © 2019 James Clarke

Cover design copyright © 2019 Aurora Metro Books

Cover image credit: geralt -16967 - immagini

Editor: Cheryl Robson
With thanks to: Marina Tuffier, Didem Uzum

All rights are strictly reserved. For rights enquiries contact the
publisher: [email protected]

We have made every effort to trace all copyright holders of photographs included in this publication. If you have any information relating to this, please contact [email protected]

No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted in any form, or by any means (electronic, mechanical, photocopying, recording or otherwise without the prior permission of the publisher. Any person who does any unauthorised act in relation to this publication may be liable to criminal prosecution and civil claims for damages.

This book is sold subject to the condition that it shall not, by way of trade or otherwise, be lent, resold, hired out, or otherwise circulated without the publisher’s prior consent in any form other than that in which it is published and without a similar condition being imposed on the subsequent purchaser.

Printed in the UK by 4 edge printing, Essex

ISBNs:
978-0-993220-76-0 (print version)
978-0-9566329-8-2 (ebook version)

SUPERNOVA BOOKS

MEDIA LABS

what you need to know

by

James Clarke

Acknowledgements

Every book is a team effort and so my great thanks to Cheryl Robson for inviting me to become part of this project and for all of her support and guidance throughout. Thanks, too, to those who took the time to speak with me for this book. Particular thanks must go to Carrie Mok at Outpost Visual Effects Studio in Bournemouth and to Jamie Stonehouse for his ever-present encouragement and good vibes.

This book is for everyone out there who is engaged in the challenge of bringing their creative ambitions
and hopes to life.

“We are at a time where it’s the most abundant, dynamic, and complicated communications system in human history and the artists are showing up again to help us make sense of the ways that it’s disrupting our sense of reality.”

– Kamal Sinclair, Director,
Sundance Film Festival, New Frontier Labs Program, Sundance Institute

Contents

Introduction

1. Setting up a Media Lab
2. Disrupting the Norm
   
3. Digital Diversity
4. Getting Started
   
5. New Models of Collaboration
   
6. Digital Content Creation: Games
   
7. Funding for Games
   
8. Funding for Films
   
9. How to apply to a Media Lab
   
10. Media Labs in the UK
    
11. Film Festivals & Media Labs in N. America
    
12. Film Festivals and Media Labs in Europe
    
13. Media Labs around the world
    
14. How to enter a festival
    
15. Film Festivals in the UK
    
16. Platforms
    
17. Checklist for Creative Entrepreneurs
    
18. Get Connected
    

References

Index

Images

Introduction

Back in 1978, Nicholas Negroponte, the founder of the Massachusetts Institute of Technology (MIT) Media Lab correctly predicted the coming together of three separate industries, namely: (1) the broadcast and motion picture industry, (2) the print and publishing industry and (3) the computer industry. In 1987, Stewart Brand published a book titled The Media Lab: Inventing the Future at MIT which tells the story of the MIT Media Lab and how it was set up to collect, process and lead our u...

Table of contents

• MEDIA LABS MASTER text 2019-03-04