Competing in a Service Economy
eBook - PDF

Competing in a Service Economy

How to Create a Competitive Advantage Through Service Development and Innovation

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Competing in a Service Economy

How to Create a Competitive Advantage Through Service Development and Innovation

Book details
Table of contents
Citations

About This Book

Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services. Written by the authors of the best-selling book Improving Customer Satisfaction, Loyalty, and Profit, this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations.

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Yes, you can access Competing in a Service Economy by Matthew D. Johnson, Anders Gustafsson in PDF and/or ePUB format, as well as other popular books in Business & Customer Relations. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Jossey-Bass
Year
2003
ISBN
9780787970673
Edition
1
Topic
Business
Subtopic
Customer Relations
Index
Business

Table of contents

  1. Competing in a Service Economy How to Create a Competitive Advantage Through Service Development and Innovation