eBook - PDF
Loyalty Myths
Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work
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- English
- PDF
- Available on iOS & Android
eBook - PDF
Loyalty Myths
Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work
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About This Book
In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty â all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.
Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors' findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.
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Yes, you can access Loyalty Myths by Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard in PDF and/or ePUB format, as well as other popular books in Business & Customer Relations. We have over one million books available in our catalogue for you to explore.
Table of contents
- LOYALTY MYTHS