Marketing Excellence
eBook - PDF

Marketing Excellence

Winning Companies Reveal the Secrets of Their Success

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Marketing Excellence

Winning Companies Reveal the Secrets of Their Success

Book details
Table of contents
Citations

About This Book

Marketing is all about ideas. And Marketing Excellence is about good ideas made great. Thecompanies it features have been selected because they are winners – both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it's likely that some operate in yours.

Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers today's most revealing, readable and above all relevant lessons in Marketing Excellence.

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Yes, you can access Marketing Excellence by Hugh Burkitt, John Zealley in PDF and/or ePUB format, as well as other popular books in Commerce & Ventes. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2007
ISBN
9780470060933
Edition
1
Topic
Commerce
Subtopic
Ventes

Table of contents

  1. Cover
  2. Contents
  3. Foreword
  4. Introduction: so what’s the big idea?
  5. Acknowledgements
  6. About the authors
  7. 1: Marketing measurement excellence
  8. 2: Customer insight
  9. 3: Launching new brands
  10. 4: Brand extension
  11. 5: Brand revitalisation
  12. 6: Sustaining the brand promise
  13. 7: Marketing communications: getting the message across
  14. 8: Creating loyal relationships
  15. 9: Crossing borders: international brand development
  16. 10: Internal marketing: engaging employees
  17. 11: Developing marketing capabilities
  18. 12: Doing well by doing good
  19. Appendix
  20. Index