Fashion Forecasting

Kathryn McKelvey, Janine Munslow

• Publisher: Wiley-Blackwell
• Year: 2009
• Print ISBN: 9781405140041
• eBook ISBN: 9781444309508
• Edition: 1
• Topic: Design
• Subtopic: Fashion Design

Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends.

Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.

Table of contents

• Acknowledgements
• Contents
• Preface
• Introduction
• Design Intelligence - Brand
• Design Intelligence - futures
• Design Intelligence - other key players
• The Fashion Forecasting Industry
• Here & There
• Mudpie Design Ltd
• WGSN
• Carlin International
• Trendstop
• Peclers Paris
• Concepts Paris
• Li Edelkoort
• Other Key Players
• Fashion Forecasting -Magazines
• WeAr Global Magazine
• View Publications
• Tex tile View Magazine
• View 2 Magazine
• Viewpoint & View Colour Planner
• The Process
• The Process - Colour
• The Process - Inspiration
• The Process - Fabric
• The Process - Mood Boards
• The Process - Seeing
• The Process - Case Study Womenswear
• The Process - Case Study Menswear
• Communication - Type
• Communication - Layout
• Communication - Application
• End Note
• Bibliography
• Contacts
• Index