Packaging Design
eBook - PDF

Packaging Design

Successful Product Branding from Concept to Shelf

,
  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Packaging Design

Successful Product Branding from Concept to Shelf

,
Book details
Table of contents
Citations

About This Book

How to create packaging designs for consumer brands that effectively communicate in the retail environment
Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find:
* Insightful images of the design process, design concepts, three-dimensional models, and prototypes
* A wealth of case studies showcasing how superior packaging designs were created
* A framework for today's packaging design business
* Environmental considerations, along with legal and regulatory issues
* Useful appendices with advice on portfolio development and professional practice guidelines

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Information

Publisher
Wiley
Year
2012
ISBN
9781118501801
Edition
1
Topic
Design
Subtopic
Graphic Design

Table of contents

  1. Packaging Design: Successful Product Branding from Concept to Shelf
  2. Contents
  3. Acknowledgments
  4. Foreword
  5. Preface
  6. Chapter 1: Accounting for the Past
  7. Chapter 2: Defining Packaging Design
  8. Chapter 3: The Stake Holders
  9. Chapter 4: Design Fundamentals
  10. Chapter 5: Typography
  11. Chapter 6: Communicating with Color
  12. Chapter 7: Communicating with Imagery
  13. Chapter 8: Structures and materials
  14. Chapter 9: Planning for Production
  15. Chapter 10: The Design Process
  16. Chapter 11: Considering the Environment
  17. Chapter 12: Understanding legal Issues
  18. Appendix A: Creating a Folding Carton Comp
  19. Appendix B: Packaging Design Portfolio
  20. Appendix C: Professional Sources
  21. Bibliography
  22. Glossary
  23. Index