Statistical Methods in e-Commerce Research
eBook - PDF

Statistical Methods in e-Commerce Research

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Statistical Methods in e-Commerce Research

Book details
Table of contents
Citations

About This Book

This groundbreaking book introduces the application of statistical methodologies to e-Commerce data With the expanding presence of technology in today's economic market, the use of the Internet for buying, selling, and investing is growing more popular and public in nature. Statistical Methods in e-Commerce Research is the first book of its kind to focus on the statistical models and methods that are essential in order to analyze information from electronic-commerce (e-Commerce) transactions, identify the challenges that arise with new e-Commerce data structures, and discover new knowledge about consumer activity. This collection gathers over thirty researchers and practitioners from the fields of statistics, computer science, information systems, and marketing to discuss the growing use of statistical methods in e-Commerce research. From privacy protection to economic impact, the book first identifies the many obstacles that are encountered while collecting, cleaning, exploring, and analyzing e-Commerce data. Solutions to these problems are then suggested using established and newly developed statistical and data mining methods. Finally, a look into the future of this evolving area of study is provided through an in-depth discussion of the emerging methods for conducting e-Commerce research. Statistical Methods in e-Commerce Research successfully bridges the gap between statistics and e-Commerce, introducing a statistical approach to solving challenges that arise in the context of online transactions, while also introducing a wide range of e-Commerce applications and problems where novel statistical methodology is warranted. It is an ideal text for courses on e-Commerce at the upper-undergraduate and graduate levels and also serves as a valuable reference for researchers and analysts across a wide array of subject areas, including economics, marketing, and information systems who would like to gain a deeper understanding of the use of statistics in their work.

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Yes, you can access Statistical Methods in e-Commerce Research by Wolfgang Jank, Galit Shmueli in PDF and/or ePUB format, as well as other popular books in Mathematik & Wahrscheinlichkeitsrechnung & Statistiken. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley-Interscience
Year
2008
ISBN
9780470323182
Edition
1
Topic
Mathematik
Subtopic
Wahrscheinlichkeitsrechnung & Statistiken

Table of contents

  1. STATISTICAL METHODS IN E-COMMERCE RESEARCH