The IABC Handbook of Organizational Communication
eBook - PDF

The IABC Handbook of Organizational Communication

A Guide to Internal Communication, Public Relations, Marketing and Leadership

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

The IABC Handbook of Organizational Communication

A Guide to Internal Communication, Public Relations, Marketing and Leadership

Book details
Table of contents
Citations

About This Book

The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success.With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit.The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.

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Yes, you can access The IABC Handbook of Organizational Communication by Tamara Gillis in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Jossey-Bass
Year
2006
ISBN
9780787985530
Edition
1
Topic
Business
Subtopic
Business Communication
Index
Business

Table of contents

  1. The IABC Handbook of Organizational Communication