The second edition of the Public RelationsWriter's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

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Yes, you can access The Public Relations Writer's Handbook by Merry Aronson, Don Spetner, Carol Ames in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Öffentlichkeitsarbeit. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Jossey-Bass

Year

2007

ISBN

9780787995928

Edition

Topic

Betriebswirtschaft

Subtopic

Öffentlichkeitsarbeit

The Public Relations Writer’s Handbook