The Unauthorized Guide to Doing Business the Richard Branson Way
eBook - PDF

The Unauthorized Guide to Doing Business the Richard Branson Way

10 Secrets of the World's Greatest Brand Builder

,
  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

The Unauthorized Guide to Doing Business the Richard Branson Way

10 Secrets of the World's Greatest Brand Builder

,
Book details
Table of contents
Citations

About This Book

Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it?

The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson's remarkable success and identifies 10 strategies that can be applied to any business or career:

1.Pick on someone bigger than you
2.Do the hippy, hippy shake
3.Haggle: everything's negotiable
4.Make work fun
5.Do right by your brand
6.Smile for the cameras
7.Don't lead sheep, herd cats
8.Move faster than a speeding bullet
9.Size does matter
10.Never lose the common touch

Want to be the best? The secrets of phenomenal success are in your hands.

Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.

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Information

Publisher
Capstone
Year
2010
ISBN
9780857080769
Edition
3
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. The Unauthorized Guide to Doing Business the Richard Branson