Dynamics of Industrial Revolution 4.0: Digital Technology Transformation and Cultural Evolution

Proceedings of the 7th Bandung Creative Movement International Conference on Creative Industries (7th BCM 2020), Bandung, Indonesia, 12th November 2020

Ratri Wulandari, Idhar Resmadi, Vika Haristianti, Rahmiati Aulia, Riky Taufik Afif, Gema Ari Prahara, Aulia Ibrahim Yeru, Ratri Wulandari, Idhar Resmadi, Vika Haristianti, Rahmiati Aulia, Riky Taufik Afif, Gema Ari Prahara, Aulia Ibrahim Yeru

• Publisher: Routledge
• Year: 2021
• ISBN:
  9781000441055
• Edition: 1
• Topic: Computer Science
• Subtopic: Computer Networking
• Index: Computer Science

The 7th Bandung Creative Movement conference presented the theme "Dynamics of Industrial Revolution 4.0" which discussed how the digital world and connectivity changed human culture in various aspects of life, and transformed in accordance to human needs and social culture. Digital technology has transformed society to serve peoplefrommanufacturing needs to smart cities, from network connectivity to people connectivity. The application of information technology has helped in improving live quality and environmental sustainability. Digital transformation is revolutionizing how businesses and workers interconnect to be more productive and efficient. The result is improved collaboration, faster processes and time-to-market, lower costs and better products. Devices are getting smarter, meaning they are able to perform more and more tasks without human intervention; moreover, these devices generate data that provide insights to further improve processes and gain greater efficiencies. Moreover, with the Internet of Things (IoT), all these smart devices are interconnected in ways that not only help make them even smarter, but also enhances the intelligence of the overall system. Digital technology is a formidable driver for the transformation of a highly carbon-dependent world into one that is more ecologically 'smart.' We are entering a new era of environmental innovation that is driving better alignment between technology and environmental goals. Since its first announcement in 2011, industrial revolution 4.0 has dynamically changed and transformed to adjust itself to the human needs and to serve more efficiency and effectiveness of everyday life as well as environmental enhancement. The7th Bandung Creative Movement has brought forward discussions on dynamic changes, ups and downs, innovations, relations of industrial revolution of the internet of thing, data, automation, to human physical world, new art and aesthetic, business, product innovation, built environment, and education.

Innovation of products, creative industries management and marketing

Opportunities for the utilization of natural fiber fabrics in home living textile products with the “back to nature” lifestyle trend

R. Febriani

Telkom University, Bandung, Indonesia

W.N.U. Bastaman

Universiti Sains Malaysia, Penang, Malaysia

M. Sutantio

Telkom University, Bandung, Indonesia

DOI 10.1201/9781003193241-24

ABSTRACT: The lifestyle trend of “Back to Nature” is widely adopted by the people of Indonesia, especially urban residents who adopt a healthy and practical lifestyle and use natural-based products, one of which are fashion products. Many local brand designers respond to this lifestyle by creating clothing with natural fiber-based ingredients that can be used for daily activities, but this method is seen as not yet widely implemented in home living products. Therefore, the authors see a business opportunity that can be developed in the realm of the creative industries, especially home living products by adding elements of natural fiber fabric utilization and other textile craft techniques to the millennial market. This study uses a qualitative method with a business opportunity planning approach. The biggest reason for this is that the adoption of more environmentally friendly methods for the Indonesian fashion industry can be seen to provide many broad benefits.

Keywords: textile craft products, home living textile, natural fiber, lifestyle, business opportunities

1 Introduction

The phenomenon of environmentalism is now being carried over into the devleopment of fashion products. Thus, the concept of products being environmentally friendly has evolved into sustainable design and a sustainable fashion concept. The exposure to sustainable fashion was reinforced by Sandy Black, who said that sustainable fashion reflects the interdisciplinary nature of fashion and the complex dimensions between ethics and ecology as it occurs in the production process, consumption, marketing, and representation which often involve the opposition of priorities to be reconciled. (Black 2012). The eco-friendly method currently used by various fashion brands in Indonesia and its trend is the use of natural fiber fabric in the garment production process. Many local brand designers respond to this lifestyle by creating clothing with natural fiber base materials that can be used for daily activities. However, this adaptation is not widely applied to other sub-sectors of the fashion world, such as home living products.

The research problem is based on the conditions in which the development of the fashion industry is growing and becoming one of the country's largest economic resources, but not many designers try to explore the techniques of craft art and natural fiber fabric material when making home living products and combining them with fine art elements. With the innovation seen, there are business opportunities that can be developed and able to compete in the local market. Combining the craft of textile elements, especially in decorative elements, is a type of novelty that can be assessed as differentiator points of the product, so it is necessary to be the more precise business concept to fit the target market. The detail target market will be explained in the discussion section.

The purpose of this research is to create a new concept of business opportunities that maximizes product development with the utilization of natural fiber fabrics using the technique as decorative elements in home living products can be used as a reference for textile craft actors and fashions that will do business to compete with the global market and become a reference for the teaching process of new business management in textile and fashion craft.

2 Methodology And Discussion

The research method is carried out using the qualitative method, with data collection methods as follows.

1. Literature or review that is used in books, scientific journals, internet media, and others that discuss the merger of fashion with art, fashion with textile craft design, engineering, and mood board concepts in fashion and business start-ups.
2. Observations relating to the work that was inspired were carried out by conducting a survey.
3. Experimental methods are carried out by exploration using a variety of informal techniques, with mix materials in existing media.

Responding to the needs of the people as consumers, the fashion industry is a creative container for producers and business owners to explore creativity with the value of the beauty of a material that has an element of identical works. The efforts of producers in shaping environmentally friendly products have begun to be seen from the emergence of several brands that use natural materials as a key ingredient in today's fashion products. The effort to fulfill the need for lifestyle also affects the dress trend. People who have an awareness to consider the aspects of quality, safety, and health tend to have an interest in clothing that uses natural fiber fabric material because it is considered more comfortable and “friendly” for body and the environment. However, nowadays the product that carries the concept of eco-friendliness is not found in home living textile products. Products that make use of natural fiber material are not only needed in fashion but on other ready-made products that can be used in the activities of daily life.

Lifestyle depicts the whole self of someone interacting with his environment. According to Kasali, market researchers who embrace lifestyle approaches tend to classify consumers based on AIO concepts, activity, interests, and opinions. In the context of activities, it can refer to areas or places where consumers do, what they buy, and how they spend their time. The community that implements the “Back to Nature” lifestyle is seen as having a fairly unique consumption behavior. Besides being identified as a group with high consumption numbers, this community also can access technology and information that is quite careful. It supports the pattern of activity with no time linkage that can be done even at home though. If further examined in its development, the residence not only serves as a place of residence but also can be a means to realize the wishes of its owners, develop works and creativity and show social status.

The application of lifestyle is not only needed in fashion but can be aligned with all products consumed daily, be it in the form of food or ready-made goods. To support the activities inside the home, the product must have an environmentally friendly concept according to the pattern of consumer lifestyle. However, home living products are often do not focus on utilizing environmentally friendly materials in their textile materials.

Examples of local brands of home living products that focus on textile products are outlined in Table 1.

Table 1. Brand references for home living textile products.

No	Brand	Materials	Technique	Price Range
1	Bermock	Acrylic & Polyester	Woven	IDR 600.000 –IDR 800.000
2	Naratisa	Canvas & Blacu	Pattern Making & Digital Printing	IDR 60.000 –IDR 200.000

Figure 1. Mood board and proof of raw materials.

From the two local brands outlined in Table 1, it can be seen that the material used has not been utilizing natural fiber fabrics with environmentally friendly processing techniques. Some brands that have im...

Table of contents

• Cover
• Half Title
• Title Page
• Copyright Page
• Table of Contents
• Preface
• The 7th Bandung Creative Movement International Conference
• Keynote and Featured speakers
• Creative technology, data, and creative industry
• Digital transformation of environment
• Digital technology transformation and cultural evolution in time of pandemic
• Innovation of products, creative industries management and marketing
• Aesthetic evolution in digital era
• Digital education for creative industries
• Digital technology and cultural evolution