Public Relations
eBook - ePub

Public Relations

A Practical Approach

  1. 551 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Public Relations

A Practical Approach

Book details
Table of contents
Citations

About This Book

Presents & positions the strategic roles and functions of Public Relations within general Marketing and Business objectives
Illustrates new examples, case studies, quotations, and current trends from established practices in Ireland
Introduces all specialist areas of PR such as sponsorship, corporate image, crisis management, financial PR, etc. concluding with a future industry analysis for each area
Delivers a balanced presentation between practical advice and current practice Introduces both Irish and international best practicesWritten for students taking the following courses:
Diploma in Public Relations (Public Relations Institute of Ireland)
Introduction to Public Relations (Irish Academy of Public Relations)
Distance Learning Programmes (Irish Academy of Public Relations)Also suitable for students studying PR as part of a Communications or Marketing course at third level. Includes sample PR projects and suggested approaches to answering past papers both for the Introduction to PR and the Diploma course

Frequently asked questions

Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes, you can access Public Relations by Ellen Gunning in PDF and/or ePUB format, as well as other popular books in Business & Public Relations. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Gill Books
Year
2007
ISBN
9780717155293
Topic
Business
Subtopic
Public Relations
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Contents
  4. Dedication
  5. Acknowledgments
  6. Permission Acknowledgments
  7. Copyright Page
  8. About the Author
  9. About Gill & Macmillan