Boring2Brave
eBook - ePub

Boring2Brave

The ‘bravery-as-a-strategy’ mindset that’s transforming B2B marketing

  1. 178 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Boring2Brave

The ‘bravery-as-a-strategy’ mindset that’s transforming B2B marketing

Book details
Table of contents
Citations

About This Book

It's time for B2B marketers to quit their 'submission and safety' posture and get brave. Boring2Brave gives marketers the tools and the confidence they need to unshackle themselves from the stale, often ineffective patterns of B2B marketing.

This book outlines how to create bigger, braver, more human stories, forged from permission to employ creativity, craft and courage in the name of long-term brand building.

Let's replace our humdrum, ineffectual habits and practices with audacity, invention and white-hot competitive advantage.

Mark Choueke has a rare panoramic view of B2B marketing, having experienced it from every perspective. He's been the 'media', the 'agency' and the 'brand'; has operated within large corporates and startups alike and co-founded Rebeltech, a successful B2B tech marketing and PR agency.

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Information

Publisher
Practical Inspiration Publishing
Year
2021
ISBN
9781788602204
Topic
Negocios y empresa
Subtopic
Desarrollo empresarial

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Author’s note
  6. Preface
  7. 1 Is this book for you?
  8. 2 Bravery: The ultimate leadership development training
  9. 3 Step 1: The decision
  10. 4 Step 2: The doing (while we do, we also need to teach)
  11. 5 When you think you’re Han Solo but you’re actually C-3PO
  12. 6 How much do you spend to be invisible?
  13. 7 ‘Different’ is your job...
  14. 8 The risk of being fired
  15. 9 Unpicking three of B2B marketing’s universal ‘untruths’
  16. 10 Let’s unbore ourselves
  17. 11 Everyone has product info: You need a story
  18. 12 B2C: Bravery2Creativity
  19. 13 The rebellion, language and science behind being brave
  20. 14 The thing about B2B nobody ever cared to acknowledge
  21. 15 This is the winter of our dissed content
  22. 16 No brand, no demand
  23. 17 Find your voice
  24. 18 Fast and slow: Mastering two-speed marketing
  25. 19 Technology versus talent
  26. 20 Brief braver
  27. 21 Building ‘brand’ bridges: ‘Coffee and shoe leather’
  28. 22 B2Beatles: Why John, Paul, George and Ringo are perfect B2B role models
  29. 23 Persuasion and profitability
  30. 24 Stop being a marketer: Start being a go-to-marketer
  31. 25 Frankenstein’s monsters in Salt Lake City: A story
  32. 26 Bravery as a strategy: A happiness mindset
  33. 26½ Conclusion
  34. About the author
  35. Acknowledgements