Business Experimentation
eBook - ePub

Business Experimentation

A Practical Guide for Driving Innovation and Performance in Your Business

Rob James, Jules Goddard

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Business Experimentation

A Practical Guide for Driving Innovation and Performance in Your Business

Rob James, Jules Goddard

Book details
Table of contents
Citations

About This Book

Business experimentation can not only create measurable value for organizations, it can provide the inspiration to break with the habits of the past by dealing with challenges and exploiting opportunities. This book is a step-by-step, practical guide to the six-stage business experiment process, from understanding the problem or opportunity to creating a hypothesis, planning the experiment and analysing the findings. It explores the top design criteria for successful and impactful business experiments and includes valuable case studies covering problem solving, performance improvement and strategic innovation. To support the process, Business Experimentation also includes downloadable, editable templates, worksheets and activities for use in ideation and planning sessions. This business experiment methodology can be used to support a one-off initiative or to underpin desired behaviours as part of a wider organizational change programme, as experimentation encourages people to be bold, take risks and seek new ways of doing things. Based on programmes the authors have run with a variety of leading organizations and with astonishing results, this practical guide provides businesses with the confidence to get started with experimentation and the tools to succeed.

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Information

Publisher
Kogan Page
Year
2021
ISBN
9781398601680
Edition
1
Topic
Business
Subtopic
Business Strategy
Index
Business

Table of contents

  1. Foreword
  2. Acknowledgements
  3. Introduction
  4. 01 The spirit of experimentation
  5. 02 What exactly is an experiment?
  6. 03 The case for experimentation
  7. 04 Now is the time
  8. 05 The experimentalist: Intrapreneurs and entrepreneurs
  9. 06 The experimentalist: Attitudes and assumptions
  10. 07 Exploring opportunities and creating choices
  11. 08 Experiment process
  12. 09 Accelerating the change: The experimentalist
  13. 10 What characterizes an experimental organization?
  14. 11 Building an experimental culture
  15. 12 Experimentation: A catalyst for change
  16. Afterword
  17. Appendix A: The science of business experimentation
  18. Appendix B: Case study: Learning from others
  19. Appendix C: People experiments
  20. Appendix D: Where do game-changing ideas come from?
  21. Appendix E: Case study: Pay what you want
  22. Appendix F: The internal market as a choice architecture
  23. Appendix G: Case study: Making the top–down approach work
  24. Index
Citation styles for Business Experimentation

APA 6 Citation

James, R., & Goddard, J. (2021). Business Experimentation (1st ed.). Kogan Page. Retrieved from https://www.perlego.com/book/2842065/business-experimentation-a-practical-guide-for-driving-innovation-and-performance-in-your-business-pdf (Original work published 2021)

Chicago Citation

James, Rob, and Jules Goddard. (2021) 2021. Business Experimentation. 1st ed. Kogan Page. https://www.perlego.com/book/2842065/business-experimentation-a-practical-guide-for-driving-innovation-and-performance-in-your-business-pdf.

Harvard Citation

James, R. and Goddard, J. (2021) Business Experimentation. 1st edn. Kogan Page. Available at: https://www.perlego.com/book/2842065/business-experimentation-a-practical-guide-for-driving-innovation-and-performance-in-your-business-pdf (Accessed: 15 October 2022).

MLA 7 Citation

James, Rob, and Jules Goddard. Business Experimentation. 1st ed. Kogan Page, 2021. Web. 15 Oct. 2022.