Vegan Ventures
eBook - ePub

Vegan Ventures

Start and Grow an Ethical Business

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Vegan Ventures

Start and Grow an Ethical Business

Book details
Table of contents
Citations

About This Book

Do you dream of starting a vegan business? Have you been running a vegan business and are looking for ways to grow it?

This book is the first book on how to start and grow a business run on vegan principles. Written by award-winning journalist Katrina Fox, it features insights and advice from over 60 vegan business owners, entrepreneurs, marketing, PR and business growth professionals in the US, Canada, Australia and UK.

Vegan Ventures provides you with a peek inside the operations of those who have been there, done it and are still doing it. Among the numerous nuggets of wisdom, you'll learn:

* How to figure out the purpose of your business and why it's so important
* How your mindset can sabotage your business success and what to do to ensure that doesn't happen
* How to get regular, positive media coverage for your products or services, no matter what your PR budget is
* Common branding mistakes and how to avoid them
* Social media 'Do's' and 'Don'ts'
* How much you should use the word 'vegan' in your branding or marketing

Learn how to maximize your chances of success and avoid the pitfalls others have experienced in this practical and inspirational 'how to' guide for aspiring and existing vegan business owners and entrepreneurs.

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Yes, you can access Vegan Ventures by Katrina Fox in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Vegan Business Media
Year
2015
ISBN
9780987510921
Edition
1
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Acknowledgments
  2. Foreword
  3. Introduction
  4. Chapter 1: Define Your Purpose
  5. Chapter 2: Mindset
  6. Chapter 3: Set-Up, Structure, Systems
  7. Chapter 4: Relationships
  8. Chapter 5: Branding
  9. Chapter 6: Marketing
  10. Chapter 7: Should You Use the ‘V’ Word in Your Branding & Marketing?
  11. Chapter 8: Social Media Marketing
  12. Chapter 9: PR & Media
  13. Chapter 10: Other Ways to Market Your Business
  14. Afterword: Lessons Learned
  15. References
  16. Resources
  17. List of Interviewees
  18. Advertisements