Lay an Egg and Make Chicken Soup
The Holistic Innovation Process from Concept to Market Expansion
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Lay an Egg and Make Chicken Soup
The Holistic Innovation Process from Concept to Market Expansion
About This Book
This book provides you with a glimpse of all the disciplines involved in the new products process. Although I’ve concentrated on devoting one chapter per topic, these disciplines are interrelated.
Some of the verticals covered in this book are: technology, automotive, cyber security, communication, mobile phones, chemicals, fashion, entertainment, gaming, construction, transportation, food, sex, jewelry, health, energy, sports, alcohol, gangs, banking, insurance, airlines, aircraft, religion, tattoos, and—last but not least—poultry farming. Some more, some less.
The case studies are likewise geographically diverse, and in some examples I underscore the difference between corporate innovation and innovation at a start-up. When the differences between the two are significant, I address both separately.
Frequently asked questions
Table of contents
- Advance Praise for Lay an Egg and Make Chicken Soup
- Introduction
- Abbreviations and Acronyms
- Part I
- Chapter 1
- Chapter 2
- Part II
- Chapter 3
- Chapter 4
- Chapter 5
- Part III
- Chapter 6
- Chapter 7
- Chapter 8
- Part IV
- Chapter 9
- Chapter 10
- Part V
- Chapter 11
- Chapter 12
- Chapter 13
- Chapter 14
- Part VI
- Chapter 15
- Chapter 16
- Chapter 17
- Chapter 18
- Chapter 19
- Chapter 20
- Chapter 21
- Chapter 22
- Conclusion
- Acknowledgments
- Notes