āWhen youāre twenty, you care about what everyone thinks; when youāre forty, you stop caring about what everyone thinks; when youāre sixty, you realize no one was ever thinking about you in the first place.ā
āWinston Churchill
āI was taking all of these AP classes and it seemed like I was learning a lot, but I couldnāt see how the things I was learning were going to help me take people to Mars,ā Brennan Stark explained.
As we read through this chapter, we will identify teenagers who questioned the conventional norms. See, usually, when you see someone disturbing the peace, your first instinct is to see if someone else will say something. Yes, it bothers you, but you havenāt yet mustered the courage to say or do something. Thatās the norm, right? Ignore and proceed if no one else will do something about it. And for a moment, Brennan, David, Hayoung, and Prabha didnāt do anything either. Compliance breeds complacency and within that complacency, some of us grow restless.
Brennan saw it in his schooling. He had been told multiple times that he had a bright future ahead of him, but he found himself asking if it really even mattered.
Itās a question few of us stop to ponder when we are consumed by our day-to-day activities. But these questions consumed Brennan.
Brennan stumbled upon a blog series about Elon Musk, called Wait But Why. He began reading the last post of the series called The Cook and the Chef: Muskās Secret Sauce. He went through all of Muskās philosophies and first principals, as well as his plan to colonize Mars. To Brennan, these were the things that actually mattered: sending people to Mars, reinventing renewable energy, creating mass-produced electric cars.
Reading about Musk had given Brennan an epiphany moment. āThis guy seems like heās doing cool stuff, the things heās saying makes sense, it seems like the things heās doing really do matter. Maybe I should just pay attention to this and see if there is a way I can do something along those lines,ā he remembers thinking.
Brennan was worried about whether what he was doing mattered. But it wasnāt an empty statement. He wasnāt just going to leave that thought sitting there, tell people about it and not do anything about it. He was relentless about this itch for doing something purposeful.
And in tireless fashion, Brennan actively pursued a remedy for his anxious state.
***
The trick to being young and relentless isnāt something youāre born with, so donāt get it twisted that you canāt create something similar to the following entrepreneurs that you are reading about. It is a mind-set that can be acquired.
In this chapter, weāll follow Brennan Stark, David Zamarin, Hayoung Park, and Prabha Dublish to understand the different ways the Young and the Relentless (TYTR) mind-set is demonstrated.
TYTR mind-set is essentially coming to terms with oneās youth and doing something about all of the questions you have about life. Itās about going through life with a third eye that questions every single thing that you come across: Why are there so many homeless people in Cambridge? Why havenāt we found a solution for dry-erase markers running out of ink? Itās the frustration that you have for not understanding everything about life and questioning it when it doesnāt make sense to you. Why shouldnāt it make sense to you? But saying isnāt enough; we must do.
An example of demonstrating TYTR mind-set is, upon entering college in 2016, I had this aching for purpose that was best illustrated by The Rockās quote, āOnce you know hunger, you will never be full.ā Of course, he wasnāt talking about food. He was talking about rising up from the bottom and how after being at the bottom, youāll never be satisfied with how high you go. Because youāll always be chasing the top, and youāll always be feeding your hunger.
I wanted to find my major but, more importantly, my passion. I felt I had all of this energy and excitement ready to finally figure out what I wanted to do with my lifeāall I had to do was find out what that was. So, I set up weekly sessions with career services for the next semester and a half to discuss different classes and activities that I could be taking to accelerate my experience.
I tried to learn about what upperclassmen were doing and attempted to participate in the same activities: networking events, going out for coffee, getting jobs, studying abroad. I was so dissatisfied with where I was that I was willing to do anything for experience.
TYTR is about being relentless. It isnāt about doing anything crazy. Itās about being present and proactive and doing all the things that others will eventually do to achieve the things that others havenāt. I have zero doubt in the ability of others, but talk is cheap. Actions speak louder than words. And when you are young and relentless, itās all about the action. TYTR mind-set entails:
ā¢ Consciousness of traditions
ā¢ Proactivity
ā¢ Curiosity
ā¢ Initiative
ā¢ The actual work
āI never worry about action but only inactionā
āWinston Churchill
An important thing to recognize when it comes to this book and TYTR mind-set is that this is focused on people who meet the criteria for the Y:
Young.
Yes, this is a book about Generation Z, members within our generation who were able to accomplish things that arenāt so commonly attributed to someone of our age.
As I set out to better understand some of these individuals through my research and interviews, I had strict criteria in mind:
1. They had to be young.
2. Cultural and socioeconomic diversity.
3. They must have had an impact that could be vouched for by a third party.
Generation Z (Gen Z) is the demographic cohort that takes place after the Millennials (also referred to as Generation Y). According to the Pew Research Center, the age range of Gen Z is 1995 onward.
Throughout this book, I am going to introduce you to individual after individual, from young project managers building environmentally friendly houses for those in need, to landing a dream job as a college dropout, to Forbes 30 Under 30 recipients, to Shark Tank contestants. Iām going unveil the realities beneath their two-dimensional titles through three-dimensional analysis of what it takes to be a young, budding entrepreneur in the twenty-first century. Through the narratives of these awe-inspiring individuals who live among us, I will prove success does not have to wait until youāre forty-five.
Yes, they are young, but as you see them execute their aims and goals, youāll see they use their youth as an advantage.
All of these individuals played a crucial role in putting a stake in their future to live actively, not passively. One of the biggest wonders we have is how someone was able to accomplish a certain task. Online articles and motivational social media posts donāt reveal enough about the behind the scenes of what it took to start a business or host a premier conference for young entrepreneurs.
Letās explore the actions and mind-set behind a group of young individuals who, by the strength of their curiosity and ambition, created something out of scratch.
***
The Pursuit of What Mattered
When Brennan Stark was just two years old, he knew he wanted to do something that mattered. But he was just like any of us growing up. He played baseball and fell in love with the sport so much he wanted to become a famous bas...