eBook - ePub
Content That Converts
How To Create A Profitable And Predictable B2B Content Marketing Strategy
Laura Hanly
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- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Content That Converts
How To Create A Profitable And Predictable B2B Content Marketing Strategy
Laura Hanly
Book details
Table of contents
Citations
About This Book
This book is for B2B business owners who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen. Content That Converts includes a complete process that can be executed in any business to generate qualified leads and more conversions with content.
"Laura is a content machine that pumps out excellence onto paper."- Jeff Root, owner of SellTermLife and #1 Amazon Bestseller
"Laura has a great ability to draw out the nuances of the way things are done in any business. Her writing is fantastic and the delivery is spot-on."- Tristan King, Owner of Blackbelt Commerce, #1 Shopify Expert in the world
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Information
Table of contents
- Cover
- Title Page
- Contents
- Copyright
- Testimonials
- 1. Developing Your Content Marketing Strategy
- 2. The Content Marketing Ecosystem
- 3. Choose the Right Audience
- 4. Make the Right Offers
- 5. Get Your Messaging Right
- 6. Creating Your Recurring Content
- 7. Creating Your Content Assets
- 8. Distributing Your Content with Email Marketing
- 9. Distributing Your Content with SEO
- I. Topic Research
- II. Keyword Research
- III. Writing The Post
- IV. Promoting the Article
- 10. Honing Your Conversion Potential
- 11. Writing Copy
- 12. The Round-Up
- Acknowledgments
- Notes
Citation styles for Content That Converts
APA 6 Citation
Hanly, L. (2020). Content That Converts (1st ed.). Gale Creative. Retrieved from https://www.perlego.com/book/2922977/content-that-converts-how-to-create-a-profitable-and-predictable-b2b-content-marketing-strategy-pdf (Original work published 2020)
Chicago Citation
Hanly, Laura. (2020) 2020. Content That Converts. 1st ed. Gale Creative. https://www.perlego.com/book/2922977/content-that-converts-how-to-create-a-profitable-and-predictable-b2b-content-marketing-strategy-pdf.
Harvard Citation
Hanly, L. (2020) Content That Converts. 1st edn. Gale Creative. Available at: https://www.perlego.com/book/2922977/content-that-converts-how-to-create-a-profitable-and-predictable-b2b-content-marketing-strategy-pdf (Accessed: 15 October 2022).
MLA 7 Citation
Hanly, Laura. Content That Converts. 1st ed. Gale Creative, 2020. Web. 15 Oct. 2022.