The E-Learning Strategy

Matthew W Rinehart

• Publisher: Synchronous Publishing
• Year: 2020
• ISBN:
  9781087903736
• Edition: 1
• Topic: Business
• Subtopic: Marketing
• Index: Business

All successful marketers are constantly on the hunt for the next big thing in their field. A tool, an idea, an approach that will make their product stand out from the rest and ultimately result in more sales and better business outcomes. Now, the next big thing is online education and custom e-Learning to be exact. Today's top marketing organizations are not just those that move first to new channels, but those that utilize the full spectrum of marketing technologies to blend creativity with data. An interesting trend among marketing powerhouses in the world is a surprising move to consumer education through custom e-Learning solutions for business such as product knowledge training courses aimed at potential customers who might be interested in a product or service. In this eBook you will learn about using custom e-Learning as a marketing tool. You will learn how custom e-Learning content can be as effective offering free things such as whitepapers, eBooks, and webinars as a mean of generating leads for your businesses.

1

What is E-Learning?

The worldview was pretty straight forward when it comes to education until the early' 00s school was in a student study hall with a teacher who led the process. Physical presence was an easy decision, and it was troublesome, the best-case scenario to challenge some other type of learning. Then the evolution of the machine happened, and the figuring environment changed fundamentally. E-learning is essentially a computer-based educational apparatus or system that enables you to learn anywhere and whenever. Today e-learning is distributed for the most part through the internet, even though it was delivered utilizing a mix of computer-based devices, for example, CD-ROM previously.

Technology has advanced so far that the spatial difference is bridged by utilizing devices that make you feel like you are in the homeroom. E-learning provides the capacity to distribute content in a wide range of media, including images, slideshows, word documents, and PDFs. Users additionally can lead to webinars (live online classes) and communicate with professors through a visit and message discussions.

Most companies move away from instructor / organization-centric methods to provide greater versatility in instruction and to provide more practical environments with film and animation simulations. Nevertheless, learning can be delayed by overemphasizing technologies or reliability/integration issues. To support face-to-face interactions, social networking technologies are now being used. The learning philosophy must be incorporated into business processes, attitudes, and organizational frameworks, without obstacles to learning. E-learning can add valuable activities such as customized training, skill gap analysis, pre-and post-mentoring and support, and the provision of e-learning-related consultants services. An undisputed benefit for e-learning organizations is that they can monitor and measure the training of employees to determine cost savings, return on investment, and other efficiencies (e.g., reduced time for developing and updating training materials). The ability to deliver standardized, accredited training across different sites is another major benefit. It might be possible to use the potential cost savings to invest in more preparation. E-learning is sometimes viewed as a method for enhancing business performance rather than a tool for preparation.

While integrating scalable e-learning, cooperation between all partners is difficult. Continuous evaluation is required to ensure the quality of the training material and the programs ' long-term growth to fulfill the learner and company needs. Time constraints are the main barrier from an employee's viewpoint if the program cannot be easily accessed or used, or if the overlapping job and family requirements take precedence.

Comfort, accessibility, and connectivity are the key factors behind their use of e-learning for small businesses. Discouraging their take-up is time, cost, effectiveness issues, and a perceived lack of relevance to their company. Blue Dog (a Queensland training company) states that improved access to broadband infrastructure enables their employers and apprentices to explore alternative methods of delivery of training, especially among the small to medium-sized businesses that are the foundations of the Australian construction industry. Online learning allows these smaller companies to offer a program that they would otherwise be unable to do to their remote learners.

Energy Australia is estimated to have saved AU$100,000 annually in staff training expenses because e-learning has reduced the number of employees visiting their training center and greatly reduced the time required to implement the course. Additionally, the Australian stainless-steel industry uses e-learning to account for the weaker literacy and numeracy abilities of its staff by simulations and to be able to deliver instruction from the viewpoint of someone carrying out the activities.

Types of e-Learning Training

For a variety of reasons, people use e-Learning. When developing new skills or practicing online, e-Learning offers great flexibility and transparency. Here we will clarify the four forms of e-Learning instruction that Learn Upon provides you with.

Employee Training

Employee training is the most frequent type of eLearning organizations use an LMS for. Organizations utilize employee training for numerous reasons, such as onboarding new hires and improving employee performance. Training employees using an LMS formalizes training delivery and makes it more efficient.

Compared to customary preparing, eLearning encourages professional development more successfully by fostering awareness and a way of thinking of eLearning. Like this, the LMS will enable you to create tests, run reports, and gather reviews with the goal that you can ceaselessly assess and improve the performance of guidance.

Compliance Training

For most companies, instruction in law is a must. This teaches your workers about their position and industry's laws or regulations. Compliance training is compulsory and covers issues such as occupational fitness, protection, and integrity. Several compliance awareness highlights include:

Anti-Harassment Training

HR Law

Diversity Training

Running a smooth compliance training program helps reduce the risk of non-compliance and keeps your reputation alive. There will also be a safer, more productive workplace for your employees. eLearning makes it easier to keep up to date with evolving regulations and change the training materials via a robust LMS.

Customer Training

It is like an odd notion to educate customers. But it is worth it! Consumer training programs help your clients use your product or service to appreciate it. This type of training is particularly popular among providers of information. In addition to improving customer experience, customer preparation also supports the companies that run it. You will experience better onboarding of customers, increased commitment to your product or services, and improved retention of customers.

Partner Training

Partner planning, also known as reseller training, offers the partners with the resources they need to be effective network leaders. Education forms include product information education, sales training, instruction in service, communications advice, etc. It is often a requirement for accredited preparation to become a partner. Partner preparation has many advantages; it can help you attract partners, reduce costs of service, raise in size, and defend the brand.

What makes a good e-learning program?

Too often, the' e' of e-learning is replicating offline online activities such as using static content in the form of PowerPoint presentations and PDF files. E' should be thrilling, emotional, and active, where it inspires users instead of focusing on reading flat information. Until deciding the correct tools and methods to implement e-learning, a company must analyze its needs, especially the expected learning outcomes. The quality of e-learning must be well aligned with the wider learning program. A strong' look and feel' with correct color, font size, and text quantity is important, as is the interactivity mix.

It is also possible to use an avatar5 as a navigation reference. Through quizzes, games, and decision-making experiences, constructive learning can be encouraged. In real-time (synchronous) or delayed (asynchronous), interaction can occur. An e-learning program's text and audio elements must never be in dispute. Fast cycles spanning from five to ten minutes work best to manage treatment periods, scheduling conflicts, and loads and efficiency of services and systems. A learning management system can produce, monitor, and maintain learning materials and handle a variety of metrics to enable assessment and improvement of programs. Wherever possible, e-learning should adopt and use social media, such as Facebook or Twitter, for example, as a platform for a virtual community of practice to investigate, exchange information, and promote ideas with like-minded people. Web conference platforms and' webinars' require additional enabling tools and technologies to ensure that all members contribute to the debates, such as whiteboards, polling, and chat apps. If there is an emphasis on learning rather than technology, e-learning is more likely to be successful and not perceived as a potentially pointless diversion.

The benefits and drawbacks of online learning

Whether you are a secondary teacher looking to involve your students more interactively, or a business consultant employed by a large organization to develop educational programs, e-learning sneaks up all of a sudden when it comes to opportunities that promote and enhance the production and implementation processes. The major benefits that surround it are outlined:

No Boundaries, No Restrictions

Time is one of the issues that both learners and teachers face in learning, along with local restrictions. In the case of face-to-face instruction, the venue restricts participation to several learners who can join in the field, and in the case of time, it limits the audience to those who can attend at a particular time. On the other hand, e-learning promotes learning by arranging when and where someone involved in a course can be present.

More Fun

By designing a course in a way that makes it engaging and enjoyable by using immersive or gamification approaches (discussed further in later chapters) increases not only the commitment level but also the overall longevity of the course material involved.

Cost-Effective

This is targeted at the two learners and students. However, there is a decent chance that whatever your activity, you may have needed to spend exorbitant measures of money to get updated versions of textbooks for school or college at some point. Even though textbooks often become obsolete after a certain period, in e-learning, there is no need to acquire new editions continually.

It Just Fits!

As companies and organizations embrace technologies to boost the efficacy of day-to-day operations, the usage of the internet becomes a requisite. As transnational corporations expand upon the globe, the chances of dealing with people from other countries g...

Table of contents

• Half-Title
• Full-Title
• Contents
• Dedication
• Copyright
• Part
• Part
• 1 - What Is E-Learning?
• 2 - Learning Vs Training
• 3 - E-Learning Statistics You Need To Know
• 4 - Successful Companies Using E-Learning
• 5 - Benefits Of E-Learning For Employees
• 6 - Technologies Used In E-Learning
• 7 - E-Learning As Entertainment
• 8 - Why E-Learning Should Be Approached As A Form Of Entertainment
• 9 - E-Learning As An Alternative To Instructor-Led Training In The Time Of A Pandemic
• 10 - E-Learning Is The Future
• 11 - E-Learning As A Marketing Tool
• 12 - Conclusion
• About The Author